MLM has three characteristics.
1, under the guise of "recruitment" and "recruitment"
MLM's activities are often under the guise of "recruiting" and "selling goods". What's more, under the banner of "national pilot" and "western development", they participated in so-called deceptive acts such as "capital operation", "franchising" and "direct selling".
As early as May of 20 13, the Ministry of Public Security issued the Warning on Combating Illegal and Criminal Activities of MLM, pointing out that MLM organizations should be wary of deceiving students, farmers, laid-off workers and other personnel to engage in MLM activities in the name of "recruitment", "recruitment" and "employment introduction".
2. Pay the "entrance fee" first under the pretext of "selling goods"
In recent years, with the development and popularization of the Internet, some MLM organizations use "e-commerce", "online direct selling", "online marketing" and "online learning and training" as bait to trick people who don't know the truth into paying the entrance fee in various ways, register online as so-called members or agents, develop offline and engage in MLM activities.
3. Hypocrisy is wearing the cloak of "charity" and "poverty alleviation"
In 20 17, according to the unified deployment of the Ministry of Public Security, local public security organs investigated and dealt with the case of Zhang Tianming, the legal representative of Shenzhen Shanxinhui Culture Communication Co., Ltd., and other suspects suspected of organizing and leading pyramid schemes, and Zhang Tianming and other criminal suspects have been taken criminal compulsory measures according to law.
The police initially found out that since 2065438+May 2006, Zhang Tianming and others have set up a platform of "Great System of Kindness, Unity and Mutual Assistance" and expanded their membership by "attracting people". Members spread all over 3/kloc-0 provinces, autonomous regions and municipalities, reaching more than 5 million people, involving tens of billions of yuan. It is a rare suspected pyramid scheme in recent years.
Extended data:
At present, MLM organizations often engage in MLM under the banner of "direct selling", "chain operation", "e-commerce" and "interpersonal network marketing", which can be identified from the following aspects:
1, from an organizational point of view.
The organizer of MLM promises to give high returns to participants and encourage others to join. Participants introduce and encourage others to join in the same way, thus forming an MLM network with close links between the upper and lower lines.
2. From the payment method.
Organizers calculate and pay compensation according to the number of participants who go offline, or pay compensation according to the sales performance of participants who go offline, forming a "money chain" of pyramid schemes.
3. From the perspective of sales methods
Different from the single-level sales of direct selling (that is, the salesman sells the goods directly to the final consumers), pyramid selling is a multi-level online sales.
4. From the commercial point of view.
The ultimate goal of pyramid selling is not to sell goods, but to increase the number of people and defraud money.
People's Network -MLM has three characteristics: expert support, identification and prevention.
People's Network-Invest 69,800 yuan, can you earn104,000 yuan in three years? Beware of falling into the pyramid scheme trap