Since 15, the number of domestic medical and American customers has increased rapidly in recent years. Among the 2011200,000 medical and beauty users in China, the compound growth rate from 20 15 to 20 19 reached 52.6%. However, compared with some developed countries, the penetration rate of medical and beauty industry in China is low, and there is still room for market growth. In 20 19, the penetration rate of medical beauty in China was only 3.6%, which was 3-6 times higher than that in Japan, the United States and South Korea.

I. Definition of industry

1. Non-traditional skin care products: In other words, they are what we usually call functional products. There is no doubt that such products seen in the market have certain trauma. Recently, however, many companies no longer use such words to express, or adjust, or repair.

Medical cosmetology

2. Traditional skin care products: Take the products of daily chemical line as an example. Most companies' products contain many ingredients, such as moisturizing, water locking, or acne, so strictly speaking, it is the internal repair and change of human tissues and cells. I'm afraid it's not what we can see with the naked eye. For example, taking a famous brand of a company as an example, it is reported that its allergic test rate is about 95%, but in fact, the allergic reaction rate of consumers in different countries is 25% or even 30%. So this part simply belongs to the category of life beauty, and there is a further clinical definition.

3. Medical beauty: This includes many institutions, professional beauty clubs, professional health institutions and professional hospitals. In China, this is mainly carried out in hospitals and professional beauty clubs. Some large clubs in Beijing, Shanghai, Guangzhou and other cities are run by many professional national medical practitioners.

Second, the medical beauty project

Facial beauty includes facial contour shaping, nose shaping, eye shaping, lip shaping and ear shaping.

Body beauty includes: breast enhancement and plastic surgery, liposuction and slimming.

Skin beauty includes: freckle removal, skin rejuvenation and whitening, permanent hair removal, wrinkle removal and skin tightening, artistic tattoo, skin cleansing and anti-allergy.

Non-invasive beauty includes: micro-plastic surgery, anti-aging and rejuvenation.

Oral beauty includes: star tooth beauty, orthodontics, removable denture restoration and oral therapy.

Other beauty treatments include: private parts plastic surgery and hymen repair.