I'll believe that when I see it. After meeting Dong Jinhong, the founder of Master Dong's donkey meat soup, I was very interested in his life and business philosophy. In addition to Master Dong's specialty in selecting donkeys and his persistence in cooking soup, I feel that he has a strange temper, which is referred to as Master Dong's three eccentrics: "Donkey meat sells white blood, cakes can be eaten without delivery, and remote places love to eat."

On the sale of donkey blood

Donkey blood is the characteristic of Luoyang donkey broth. In the past, Luoyang donkey broth with donkey white blood was free, but now Master Dong sells soup without donkey white blood for free, but on two prices. This is a little strange.

Why? Master Dong has his own reasons. He said that the white blood of his donkey was homemade, not fake. He killed a donkey in two or three days. The white blood of the donkey is too precious. He absolutely doesn't want donkey blood from others in the market. He is not at ease.

You can bring cake if you don't send it.

Buying soup and sending cakes is a promotion method in many soup houses. But Master Dong just won't deliver the cake and wants you to pay.

This is also very strange. Why? Master Dong explained that cakes also have costs. Cut down on meat when delivering cakes. Don't send cakes if you don't want to lose meat. Some people don't understand, and he is a little entangled, but it remains the same.

Remote places are his favorite.

When people open soup houses, they have to choose a good location. With a large flow of people, Master Dong likes remote, spacious and clean places.

Why is this? Master Dong said that he believed that his soup was fresh and authentic, and it was made by meditation, and the soup was made by others themselves. He is proud that all the people who go to his house for soup are repeat customers, or they are passed on by word of mouth.

Master Dong is persistent and even a little strange, but his business philosophy is very desirable. Soup is character. He believes that good soup is known by others. His soup restaurant is in a remote location, and the rent can be cheaper. He attracts soup customers by making his own soup. His family works hard every day, earning more and earning less. He is in a good state of mind, calm and unhurried. Unlike some soup houses, which are eager for success, they have closed down for several months without making money. Isn't this a bit like a saying in stock trading that "the long term is gold"?

Perhaps by accident, Master Dong's donkey meat soup is becoming famous, and more and more soup customers come here to drink soup. The exclusive parking lot in front of his shop will come in handy.