On August 1 2022, Van Cleef & Arpels, a top French jeweler under Richemont Group, officially landed in Sanya International Duty Free City, a national duty-free group in China, so Van Cleef & Arpels was sold in the duty-free shop in Sanya International Duty Free City.
Sanya, a prefecture-level city in Hainan Province, is called Cliff for short and Yazhou in ancient times, also known as Lucheng, which is located at the southernmost tip of Hainan Island.