Fan Qi is a fashion jewelry brand in China, focusing on the expression of love and the emotional expression of young users, including love, friendship and affection. Fan Qi's products mainly include fashionable silver jewelry and luxury K gold jewelry, covering necklaces, earrings, bracelets, rings and other categories.

The positioning of Fan Qi brand in the market is students and young people who have just graduated. The positioning of Fan Qi brand in the market can be said to be a first-line brand.