Pequegne The French brand Pequignet (translated as: Baiqinian or Biqi) has recently developed its own "basic" movement, which is a very good movement designed entirely by itself. The prospect of this movement is infinite. Modo's "assembly industry" was once the core force of French watchmaking industry, which was severely hit by the Japanese timely sports storm that swept the world in the 1970s. Few of them survived the flood disaster in the east. However, among the surviving companies is Pequignet. This company was founded in 1973, which was the beginning of the great crisis. The success of this company is attributed to the ability, knowledge and unique design concept of Emile Pequignet, the founder. In 2004, Emile retired and enjoyed family happiness with her many children and grandchildren and her beloved horse. He gave the responsibility of brand inheritance to Didier Lebenguth. Didier Leibundgut himself grew up under the influence of Modo and watchmaking. He still remembers the happy Sunday he spent with his grandfather in the "factory" and the smell of thousands of clock parts and leather there. Later, he became the director of Zenith in France in 1994, and then served as the global marketing director of Zenith until the brand was acquired by LVMH in 200 1 year. Leibundgut (His marketing strategy is based on the El Primero movement, which is recognized as the best of its kind-the famous Rolex Rolex Daytona uses this movement, right? ) was told by the new employer that "we don't sell watches, we sell watches". In 2003, he left Zenith and bought Pequignet. Pequignet is no longer a manufacturer, but an assembler. It is also a marketing brand, "the last small brand of Modo", but it is a well-known brand, famous for its unique product design and the detachable segment composed of the famous "Pequignet link". These short paragraphs are the decorative features and unique signs of the brand. In its development history, Pequignet has won five Cadrans d'Or (Gold Dial Award) in watch style. The company has 40 employees, and annually produces more than10,000 watches and15,000 jewelry products, which are sold to 25 markets.