In recent years, affected by the debt crisis in the United States and Europe, financial markets have continued to fluctuate greatly and the international economic environment has deteriorated. With the continuous decline of RMB exchange rate, the export situation is becoming more and more severe. In the first half of 20 12, the economic situation in Europe continued to be sluggish, with no obvious signs of recovery. The demand for pearl products in European countries continues to decrease. The company mainly deals in pearl series products, which are mainly used for export, and its sales are affected to some extent. Facing the severe economic environment and complicated market environment, the company strives to overcome difficulties, adhere to market orientation, focus on customer demand, give full play to accumulated advantages, pay attention to product quality, focus on the domestic market, strengthen brand building, steadily enhance the brand image of "Thousand Foot Pearl", and strive to turn it into a well-known pearl brand in China, thus promoting the expansion of the company's domestic market and greatly increasing domestic income; In the case that the price of raw materials rose due to the decrease of pearl production, the company gave full play to the advantages of the company's breeding resources and strategic resources reserves, carried out various businesses steadily and pertinently, and achieved sustained and steady growth in operating performance. The continuous extension of the company's product industrial chain and the improvement of scientific research strength have greatly promoted the transformation and development of the pearl industry. In the first half of 20 12, the company realized an operating income of 204.77 million yuan, a year-on-year increase of 9.40%; Operating profit was RMB 26,654,380+0.3 million, up by 0.09% year-on-year; The net profit attributable to the owners of the parent company was 2,654,380+0.59 million yuan, an increase of 654,380+0.6+0% year-on-year.
20 12 China jewelry yearbook
1. Pay attention to product quality
At present, the company is the only listed company in the pearl industry, the vice-president unit and group member of China Jewelry and Jade Jewelry Industry Association, and its trademark "Qianzu" has been recognized as "China Famous Trademark". The company was awarded the first batch of AAA credit enterprises with credit evaluation by China Jewelry and Jade Jewelry Industry Association. The output, sales volume and market share of the company's "Qianzu" brand pearl series products rank first among similar products in China. The company has always paid attention to product quality, which has played a decisive role in the standardized development of the pearl industry. On 20 1 1 year, the standard of "cultured pearl jewelry" formulated by the company was formally implemented, which made pearl products have a unified industry standard. At the same time, the provincial-level standardization key project "Improving the standards of pearl alliance for jewelry and promoting the transformation and upgrading of pearl industry" undertaken by Zhejiang Pearl Association (the company is the president) passed the acceptance test successfully, which played a good role in improving the quality of the whole product. The company continued to strengthen in-depth cooperation with the National Quality Supervision and Inspection Center for Jewelry and Jade, gradually standardized the market competition pattern, enhanced the core competitiveness and profitability of products, and gradually opened up the docking pipeline between pearl jewelry and the huge purchasing power of domestic consumers by promoting the national standards for freshwater pearl grading.
2. Ensure the sustained and stable development of the export market.
The trend of the world economy is still unclear, especially in Europe, the United States, Japan and other major economies facing insufficient demand and weak growth. As the global economic recovery slows down and the European sovereign debt crisis intensifies, risks in the international financial market are accumulating and increasing. In the export market, the company pays close attention to the changes in the international environment, implements the key customer strategy, concentrates resources on developing key customers, high-quality customers and potential high-quality customers, and strengthens the collection of accounts receivable to ensure the sustained and stable development of the company's export market.
3. Efforts should be made to promote brand building and increase domestic market share.
Brand is the most important asset of an enterprise, and those who win the brand win the world. Only by putting people first, winning by quality and being honest with consumers can we strive to make the brand louder. 20 12, the company increased its domestic market promotion. The company invited Anglenala, a famous Korean movie star, as the spokesperson of pearl products, and opened a flagship store of Thousand Foot Pearl in Hangzhou, Tianjin and Taiwan. We strive to make China's freshwater pearls hang around the necks of more people in the world, and really make the pearl industry chain go further and further. In the process of development, we will continue to make a series of market development and sales plans to promote and maintain the brand, and continue to strive to create a high-end brand image of "a thousand feet of pearls".
20 12 China jewelry yearbook
4. Expand the marketing channels of pearl products.
20 12 China jewelry yearbook
The production and sales volume of freshwater pearls in China ranks first in the world, but it has always lacked the right to speak in the international market. In order to further develop the marketing channels of the company and improve the core competitiveness and profitability of the company's main business. On14/0, 65438 signed the Strategic Cooperation Agreement on Promoting the Establishment of Spot Electronic Trading Platform and Market-oriented Price System for Freshwater Pearl, aiming at promoting the transformation and upgrading of freshwater pearl industry in China, promoting the integration of social capital and pearl industry, expanding the product marketing channels and brand influence of pearl enterprises, and promoting the return of freshwater pearl "pricing discourse right" to China enterprises. Under the guidance and supervision of the government, the two sides have carried out all-round cooperation. At present, the company has officially listed three kinds of pearl products, A 1AA, A2AA and A3AA, with a diameter of 10mm on the spot electronic trading platform. In the future, the company will improve the product specifications in time according to the market supply and demand situation, gradually increase the supply, and vigorously improve the company's operating performance.
20 12 China jewelry yearbook
5. Extend the industrial chain of the company's products
The company constantly improves the industrial chain structure, makes rational use of pearl mussel meat and mussel shell by using circular economy, and continues to widely apply the polysaccharide extracted from pearl mussel meat in the fields of food, cosmetics and medical and health products. Using discarded mussel shells to make new environmental protection building materials, the by-products of pearl industry have been solved in time, and the real industrial soft environment has been further developed. At the same time, increasing the sales of pearl powder provides raw material support for several large domestic cosmetics and health care products enterprises.
20 12 China jewelry yearbook
6. Strive to improve scientific research strength
The company has continuously improved the pearl culture technology, especially the special-shaped pearl, nucleated pearl, regenerated pearl technology and mother oyster culture technology, striving to improve the quality rate of pearls, shortening the culture cycle, and greatly promoting the continuous improvement of the transformation and development of the pearl industry. The company's breeding area is more than 30,000 mu, which is the enterprise that owns and controls the most breeding resources among the freshwater pearl processing enterprises at present. In the field of freshwater pearl breeding and processing, the company has accumulated rich technical experience and established a leading position. The company's research has a breeding technology laboratory. Through scientific and quantitative analysis, combined with the practice of relevant business personnel in the purchase order process, the company summed up a set of complete and systematic pearl mussel culture technology, especially in pearl mussel culture (pearl mussels over 3 years old), which greatly prolonged the growth period of pearl mussels and improved the pearl yield of high-quality pearls.
7. Policy factors promote the growth of the company's competitiveness and profitability.
In recent years, China's freshwater pearl farming business has expanded rapidly in Hunan, Hubei, Jiangsu, Jiangxi, Zhejiang and other places. Eutrophication caused by large-scale and high-density pearl culture may lead to the deterioration of water environment, leading some local governments to issue policy documents to regulate, restrict or even prohibit pearl culture from 2008, which will adversely affect the development of freshwater pearl culture in China. Due to the long production cycle of freshwater pearls, it usually takes three to five years to harvest. Therefore, due to the policies and regulations issued by some local governments, which restrict or even prohibit pearl farming, the pearl farming area is gradually shrinking, and some small and medium-sized pearl farmers are seriously affected by the economic crisis in 2008 and switch to production at a loss, it is expected that the output of freshwater pearls in China will decrease year by year in the next few years. Therefore, due to the decrease in supply, the price of pearl raw materials has risen sharply. Through the implementation of investment projects, the company has realized the extension of the industrial chain to the upstream of pearl industry, and the scale of breeding pearl mussels has reached about 6,543,800+million. Compared with other pearl processing enterprises in the same industry, it is beneficial to reduce the procurement cost of raw materials, meet the company's demand for high-quality raw pearls to a certain extent, and improve the company's core competitiveness and profitability of its main business. The core aquaculture assets owned by the company will be the support and guarantee for the company to achieve rapid development in the next few years.
With the increase of national policy support, enterprises will face a more relaxed and favorable policy environment. The Opinions on Accelerating the Innovation of Agricultural Science and Technology and Constantly Enhancing the Supply Guarantee Ability of Agricultural Products issued by the Central Committee and the State Council pointed out: we should continue to increase the financial expenditure on agriculture, rural areas and farmers, the state's investment in fixed assets in agriculture and rural areas and the investment in agricultural science and technology, and ensure that the increment and proportion are improved. Give full play to the leading role of the government in agricultural science and technology investment, ensure that the increase of financial agricultural science and technology investment is significantly higher than the increase of financial recurrent income, gradually increase the proportion of agricultural R&D investment in agricultural added value, and establish a long-term mechanism for stable growth of investment. The national policy will be beneficial to the stable and healthy development of the company's freshwater pearl breeding industry. The company will further standardize the management of farms, build a team of new breeding technicians in an all-round way, improve facilities and equipment in time, effectively reduce breeding costs, and strive to create an environment where R&D teams devote themselves to research.
In the future development process, the company will continue to maintain the steady development of its main business, reasonably control costs and expenses, and strive to improve its asset operation ability and business profitability; Take the construction of quality system as a link to enhance the synergy between the various business segments of the company; Strengthen the construction of internal control system; Plans to promote the implementation of the medium-term development strategy; Increase the input of resources and cultivate the core competence of enterprises; Attach great importance to the construction of corporate culture, unify thoughts, innovate and seek change, and lay a solid foundation for the company's long-term sustained and steady operation.