In the mid-1970s, Rupert met the daughter of Cartier shareholders in new york. The French watch and jeweler is looking for new investments. By the middle of the 20th century, he persuaded his father to buy some Cartier shares. In addition, the Rupert family began to take shares in Dunhill and Montblanc, subsidiaries of Love Gate.
1999, Rupert bought a controlling stake in Van Cleef & Arpels, a high-end jeweler.
The following year, he took away three brands from the CEO of competitors LVMH and bernard arnault: Jaeger-LeCoultre and Lan Zhi&; Sohne) and the nations.
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