Advantages: Qingdao, Shandong Province, as the organizer of the jewelry exhibition, jewelry itself has a unique advantage. Qingdao is not only the largest precious metal processing zone in northern China, but also more than 4,000 jewelry processing bases invested by South Korea. "Sha Tau Kok in Shenzhen in the south and Qingdao Free Trade Zone in the north" truly reflects Qingdao's dominant position in the national jewelry industry. The jewelry exhibition held in Qingdao is very large. Many brands, many visitors and considerable turnover on site have always been the three highlights of Qingdao Jewelry Fair.

Disadvantages: Compared with Beijing Jewelry Fair, Shenzhen Jewelry Fair and other large-scale jewelry fairs, its scale is less well-known and the purchasing power of the audience is less, but it is a jewelry fair in a few second-tier cities.