1. Details page structure.

Generally, it can be divided into focus posters, coupons, associations, selling points, selling points ... endings. Of course, you can also start to explain the selling points directly.

2. Detailed page design.

We will grade a certain number of plates when designing. There are usually product information, product advantages, industry comparison, customer pain points, product history, logistics services and so on. When making these plates, we should think well, not to say that each plate should be included, but to select some in a planned way and arrange them in a certain order. After selecting and arranging chapters, in the design process, you can find the material and arrange the copy according to the content required by a chapter.

3. About the length of the details page.

It's not good for us to make a Pinduoduo page and a product page. If the content is too long, consumers will never see the end, which will lead to a sense of boredom. I believe we will have a mentality when browsing the details page, and we must subconsciously pull the list to the end. In this way, your details page will be too long, and if you can't read it, it will inevitably bring browser fatigue, which will be bad if the page is too short.

First, the information you want to express, the characteristics and advantages of the product are not expressed; Secondly, let buyers feel that we are unprofessional, and making a detailed product introduction is just so-so, which will lead to distrust. So the length of the detail page should not be too short or too long, as long as it is suitable.

4. About color matching.

This is also important in the process of designing the detail page. A detailed page that pays attention to certain color matching will give people a good impression when browsing, at least it will make people feel that the colors are messy and the page is chaotic. Therefore, we must pay attention to the use of color system in color matching. If we have no experience in colors, we can go to Baidu to find out what colors are reasonable, and then try to choose the colors of these colors in the choice of pictures and backgrounds.

5. Alliance marketing.

You can add some information about other products before making the details page. This is called affiliate marketing. You can submit the conversion rate of other products and the customer unit price of the order. We see that many other well-made stores will do the same, especially some big stores. When browsing products, many buyers often jump to our other products because of the recommended product information, and the probability of transaction is still relatively high. So this is also our skill in making Pinduoduo's details page.

Second, poster design skills

1. Usually, in the product photos given to us by photographers, there will be scene product drawings, which can be used directly. For example, a product drawing is directly dragged onto the canvas of PS with 1920 pixels multiplied by 700 pixels;

2. Cleverly use the opacity of the layer to find a product photo with a sense of scene in Zhang Youdao, drag it onto the PS canvas, adjust the size, reduce the opacity, build a new layer mask, and erase the edges; Add text, the color of the text should be distinguished from the background color used, and the poster will be ready;

3, skillfully use the filter library as the background, find a colorful picture on the material network, and blur the blur dynamically under the filter. The value of dynamic blur is large or stylized, and several hurricanes are executed left and right, or radial blur or distorted wave or square blur.