1. The jadeites sold on the spot all have shortcomings, so they are sold very cheaply. Living jade trading needs to consider cost, profit and brand effect. If jadeite is defective or has other quality problems, the merchant may sell it at a reduced price.
2. The jadeite in the live broadcast room may be purchased directly in the country of origin, which reduces the cost of middlemen and channels, so the price is relatively low.
3. The jadeite sold in the live broadcast room may be plain code goods, that is, jadeite that has been stored for a long time and the variety is not good enough, so the price is relatively low.
4. The live broadcast room may adopt the business model of small profits but quick turnover, that is, to gain more profits by increasing sales.
It should be noted that jadeite belongs to high-end luxury goods, and the price fluctuates greatly. In order to avoid buying fakes or defective products, it is recommended to carefully identify them before buying and choose merchants with good reputation and high brand awareness.