LACOSTE, founded in 1933, has always been synonymous with lightness and elegance. With its pure sports pedigree, today's LACOSTE symbolizes a comfortable and elegant attitude towards life. Its unique design and high-quality products cover men's wear, women's wear and children's wear. In 20 12 years, the annual sales of LACOSTE reached1800 million euros. In the selected sales network of Lacoste covering all over the world 1 14 countries, on average, two LACOSTE products are sold through LACOSTE stores, shopping mall counters or online franchise stores every second.

The legendary story of French LACOSTE brand was born in 1933, that year.

René LACOSTE, the French tennis champion, made a lightweight and comfortable short-sleeved jersey with light and breathable small embossed mesh, and replaced the traditional long-sleeved jersey with hard pulp, which set off a revolution in men's wear and created a classic POLO shirt in lacoste, which is now well known. Over the past 80 years, LACOSTE has been constantly innovating and always pursuing elegant and comfortable styles, and has gradually become a brand that embodies the elegant French lifestyle. Nowadays, LACOSTE shows people its brand concept of advocating the art of life through a comprehensive product series, including men's wear, women's wear, children's wear, shoes, perfume, leather goods, glasses, watches, belts, household items and fashion jewelry. LACOSTE has always insisted on truthfulness, Excellence and elegance as important elements of brand success. Nowadays, the crocodile logo is playing a style created by champion René Lacoste, his wife Simone lacoste and his daughter Catherine lacoste in tennis courts, golf courses and people's daily lives.