Joint rate refers to the number of products sold divided by the number of transactions, reflecting the average number of products consumed by customers at one time. For shopping centers that pursue multi-format mixed consumption, joint consumption is the core of shopping center management. In the case of fixed brand combination, it depends on whether the joint rate can be increased to increase the customer unit price. Although general shopping malls don't count this data, they think this data is a very important business indicator of shopping centers.
Joint rate is an index of clothing industry sales. If a guest buys five items in a transaction, it means that the joint name rate is high. The biggest influence on the joint rate is the collocation of goods. Stores should not follow the rigid collocation of the company, but have some flexible collocation, and learn to grasp the needs of customers, so that the chances of clinching a deal will be greater.
Methods of improving bonding rate
1, familiar with the goods
What the customer bought was not a single product, but a wearing scene. Familiarity with products is a process of trying on and wearing more. Everyone usually tries it on in the store and practices matching constantly. You can sell as many products as you want.
2. Multiply by three or more.
It's important to practice collocation. Ask yourself first whether you like the clothes you match. If you are not satisfied, you will not win the recognition of consumers. You should look at the right people and find the right clothes for a whole set.
3, 28 partners to cooperate.
The 28th partner has different jobs in Danshi and Wangshi. Everyone in wangshi knows how to grasp the transaction rate and the joint rate. Especially in the light market, the No.28 partner can conduct simulation drills, which are divided into main attack and auxiliary attack. Chat with the attacker, recommend goods, match the whole set, and take care of yourself. The assistant attack cooperates with the main attack, constantly taking clothes for customers, folding clothes, and paying attention to the chat content between the main attack and customers.