Lao Fengxiang is a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China.

Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries.

Lao Fengxiang, founded in 1848, has experienced 160 years and is a century brand of Chinese jewelry industry. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store.

Extended data:

Lao Fengxiang adheres to the brand development strategy and brand marketing strategy for a long time, takes the brand as the guide, expands the national market, and improves the marketing network layout.

The leap-forward development strategy of enterprises has achieved remarkable results. The total national sales increased from 7 1 10,000 yuan in 2006 to 249.97 million yuan in 2006. Lao Fengxiang has more than 700 chain stores and more than 2,300 sales outlets in China, with a market coverage rate of over 90%, and is in a leading position in the industry.

On this basis, Lao Fengxiang accelerated the pace of overseas expansion. 20 12 opened the first foreign Laofengxiang store in Sydney, Australia, and began to expand to Hong Kong, Macao, Europe and America.

In marketing strategy, we should adhere to the idea of "innovation drives transformation and development", adhere to the policy of "creativity drives design, culture creates value, skills follow the trend, and brand marketing gains the market", carry out product innovation and marketing innovation, develop high-end products, open new marketing channels such as VIP, and try a new model without store marketing.

In product development, we began to extend to high-end fashion products and connect with the international community.

"There are elites and talented people." As a national brand in China's jewelry industry, Lao Fengxiang has been carefully watered and cultivated by generations of Lao Fengxiang people, forming a rich cultural heritage and talent resources.

Lao Fengxiang, a national brand in China, was founded in A.D. 1848. With its long history and profound cultural heritage, it has made continuous breakthroughs in brand building, development scale, industrial structure and product structure, and developed into a leader in China's jewelry industry.

Baidu Encyclopedia _ Lao Fengxiang