The shop window is not only an integral part of the overall decoration of the facade, but also the first exhibition hall of the shop. It is a comprehensive advertising art form that focuses on the products sold in our store, skillfully uses scenery and props, sets off the background picture decoration, and is accompanied by appropriate lighting, colors and text descriptions to introduce and promote products. Before entering the store, consumers should browse the window intentionally or unintentionally, so the design and promotion of the window has an important influence on consumers' buying mood. The design of window should first highlight the characteristics of goods, and at the same time make the window layout and product introduction conform to the general psychological behavior of consumers, that is, let consumers feel beautiful and comfortable after seeing it, and have a good impression and yearning mood for goods. Good window arrangement can not only introduce goods, guide consumption and promote sales, but also become an artistic masterpiece to attract passers-by in front of the store. There are many ways to arrange the window, mainly as follows: cool (1) comprehensive window layout cool is to display many unrelated goods in a window to form a complete window advertisement. This kind of window arrangement must be carefully designed because of the great differences in goods, otherwise it will give people a feeling of "assorted porridge". Some of them can be divided into horizontal window arrangement, vertical window arrangement and unit window arrangement. Cool 2 systematic window layout Cool large and medium-sized shops have a large window area, which can be displayed in a window according to factors such as category, performance, material and use. Cool (3) Theme Window Layout Cool It takes an advertiser as the center, organizes different types of goods to display around a specific thing, and conveys a theme of appeal to the media. It can also be divided into: festival display-a festival window topic with the theme of celebrating a festival; Event display-a window with a social activity as the theme and related commodities; Scene display-according to the use of goods, a variety of related goods are set as specific scenes in the window to induce customers' buying behavior. Cool (4) Specific window layout is cool, which refers to the centralized introduction of a product in the window with different artistic forms and treatment methods, for example, the specific display of a single product and the specific display of a product model. Cool⑤ seasonal window display Cool focuses on seasonal goods according to seasonal changes, such as sweaters and windbreakers in late winter and early spring, summer clothes, sandals and straw hats in late spring and early summer. This technique satisfies the psychological characteristics of customers' seasonal purchase and is used to expand sales. However, the seasonal display must be displayed and introduced to customers one month before the arrival of the season in order to play the role of seasonal publicity.