1. 1 Understand the importance of store decoration.
1.2 Make preparations before store decoration.
1. Determination of decoration style of online shop
Nature of main commodities
Appropriate decoration style
Step 2 collect decoration materials
1.3 Prepare storage space for storing pictures.
1. Use free photo album space.
2. Use Taobao Picture Space
3. Use paid photo album space
4. Rent a virtual host
1.4 Understand the picture formats commonly used in online shop decoration.
1.GIF format
2.JPEG format
3.PNG format
4.PSD format
1.5 Introduction of Common Shop Decoration Software
1. Modify (a picture or photograph) by computer.
2. Drain Weaver
3. Light and Shadow Magician
4. Fire engineering CS5
5.UleadGifArlimator
Chapter II Color Shooting Skills of Commodity Pictures
2. 1 Choose the right camera
1. Learn about common digital cameras on the market.
Ordinary household digital camera
Digital SLR lens
Remote focusing digital camera
Professional digital camera
2. Purchase of digital cameras
Get out of the misunderstanding of high pixel
Choose a camera with full manual function.
Have a strong macro ability.
With custom white balance function (manual white balance)
2.2 Introduction of Common Photographic Auxiliary Equipment
1. tripod
2. Lighting equipment
3. Studio
4. Background cloth
5. reflector and umbrella
2.3 understand the common terms of digital cameras
1. White balance
2. Hole
3.ISO sensitivity
4. Exposure compensation
5. Lighting arrangement skills
6. Selection of background
7. Shooting skills of clothing products
8. Shooting skills of jewelry products
9. Shooting skills of digital goods
10. Shooting skills of cosmetics
Chapter III Processing and Beautifying of Commodity Pictures
3. 1 Understanding Photoshop
3.2 Basic image processing methods
1. Resize the product picture.
2. Cutting commodity pictures
Cropping of orthogonal images
Crop an oblique image.
3. Adjust the brightness, contrast and color of the image.
Step 4 make blurred photos clear
3.3 Advanced image processing methods
1. Cut with Photoshop
Use the magic wand tool
Select an object using the lasso tool.
Use the quick selection tool
Use the pen tool
2. Adjust underexposed and overexposed pictures.
Adjust underexposed photos
Adjust overexposed photos
Replace the background of the picture
3.4 Use the magic hand of light and shadow to quickly process pictures.
1. Add a border to the picture.
2. Add a watermark to the picture
3. Batch processing pictures
Chapter 4 Logo Design of Taobao Store
4. 1 logo design principles and requirements
4.2 Basic process of logo design
1. Prepare design materials
Resize the picture
3. Add text content
4.3 making dynamic store logo
1. Prepare the picture materials.
Step 2 make a dynamic logo
4.4 Release store logo
Chapter 5 Taobao Store Logo Design
5. 1 Design principles and requirements of store announcements
5.2 define the text style in the announcement
5.3 Design of Meitu Bulletin Board
5.4 Installation and Use of Picture Announcement
1. Upload the picture to the virtual host.
2. Apply photo announcements in stores.
5.5 Design of Announcement Template
1. Design announcement template
2. Generate the announcement template into the web page.
3. Apply the announcement template in the store
Chapter 6 Taobao Store Logo Design
Chapter VII Design of Commodity Description Template
Chapter 8 Decoration Design of Taobao Shop
Chapter IX Decoration Design of Wangpu Details
Chapter 10 Appreciation of Successful Cases of Commercial Decoration of Taobao Store
Chapter 1 1 promotes your online shop in various ways.
Chapter 12 Create quality service and retain buyers.
Chapter 13 Taobao shop security and fraud prevention
Appendix Common Tools for Taobao Shop Opening