Sensory marketing refers to the application of visual organs, auditory organs, tactile organs, taste organs and olfactory organs in experiential marketing. Sensory experience can be divided into company and product identification, which arouses consumers' purchasing motivation and increases the added value of products. For example, Huang Taiji pancakes arouse the interest of netizens by sharing the feelings of food with consumers. Another example is Procter & Gamble's Tide Washing Powder, whose advertisement highlights the freshness of Shan Ye. The new spring tide brings you fresh fragrance in the wild.

The company did a lot of work to create this freshness, and later achieved good results. The chocolate produced by richart is called the most beautiful chocolate in the world by British vogue magazine. Richart first positioned itself as a design company, and then as a chocolate company. Its trademark is finished in art deco font, and A is especially italicized to distinguish the words rich and artistic.

Richart chocolates are sold in the showroom of a similar exquisite jewelry store. Chocolate is packed in glass boxes and displayed in spacious and bright shops. After being polished and photographed, the product is like a delicate work of art or jewelry in its promotional materials. Promotional products are made of smooth and thick paper, and their packaging is also very delicate. The chocolate box is smooth white with gold and silver embossed characters.

The red ribbon sealed the box. The inner lining of the box is divided into squares, so each chocolate artwork is arranged in its own compartment. For vision, chocolate itself is a feast. They have beautiful shapes and are decorated with different patterns and colors. Some special product series show a fascinating set of children's paintings. They can also make special chocolate badges according to customers' requirements.

Richart even sells a thin chocolate storage cabinet with a thermometer, just like a cigar humidifier, which costs $650.