Jewelry, clothing, cars and mahogany are all in Panyu, Guangzhou. Strong industrial accumulation and unique resource advantages have provided strong support for the sustainable development of Panyu's real economy for many years. In the past two years, under the opportunity that Guangzhou proposed to build a "live e-commerce capital", Panyu vigorously developed new e-commerce formats such as live e-commerce, innovated business models, accelerated industrial transformation and upgrading, and embarked on a new path of "live broadcast+commerce", continuously injecting e-commerce power into the high-quality development of regional real economy.

The relevant person in charge of Panyu District Bureau of Science, Industry and Trade introduced that through a series of measures such as strengthening policy guidance and building and cultivating the headquarters base of live streaming economy, Panyu District's e-commerce industry showed a good trend of agglomeration and development, and a number of high-quality e-commerce enterprises such as Huya, Baiguoyuan and Yijia emerged. During the epidemic last year, Panyu District took the lead in organizing the "April 9th Fair" and other activities in Guangzhou, and built the "Panyu YEATION" platform, which opened up a digital circulation channel of "live broadcast+cloud sales" for high-quality goods in the region, which helped to expand domestic demand and promote consumption.

In September this year, Panyu Branch of the 2nd Guangzhou Live Broadcasting Festival was held, which accelerated the release of emerging consumption potential through the joint efforts of government departments and enterprises.