A new starting point is often the time when people are most likely to burst into confidence, especially the professionals in the sales industry, who always believe in the doctrine of preemption. Everyone has secretly started to plan their own careers, and they have also started to take action, or keep close contact with those big customers who have supported their performance in the past, or pay attention to the latest developments in the industry, know yourself and know yourself, and fight every battle, just for their own performance, to the next level.
In this world, there are no absolutely loyal customers, and shopping around is the eternal golden rule of human transactions. In the past, the high profits created by unequal information have become more and more transparent with the continuous rise of major e-commerce, and the profit space is being dangerously squeezed.
The pressure of performance, like a mountain, presses the sales staff, and the working environment of the sales staff living at the bottom of the food chain and pyramid of every enterprise has begun to become extremely steep.
Without a strong family background, neither the official second generation nor the rich second generation, how can we resist the pressure from performance and business leaders? And keep learning in this environment, constantly improve your sales ability, and strive to become a sales champion in the next five years?
Wang Xiaoyi, the founder of the Boss Maker Alliance and a lecturer in the entrepreneurship class of Taobao University, told us with his own personal experience that if you want to complete the sales task well, achieve ideal sales performance and become a leader in the same period, you must adhere to three points: 1, solid professional knowledge 2, skillful communication skills 3, rich interpersonal relationship 3, and more importantly, know sales psychology.
For those of us who don't have much experience and have not mastered the essence of sales skills. Only in the sales work, do the above three points and persevere, can we gradually explore a set of suitable sales skills in actual combat, have the courage to shed blood in the workplace, be closer to the goal of becoming a champion, and occupy a place in our own field in a few years' career.
Sales ability is the ability to earn at least enough money to eat, wear and warm, so it is still worth studying and discussing. Even if the global economic crisis comes again, even if our competitors increase year by year, we will be able to compete in the legendary swordsman.
Wang Xiaoyi is outstanding. On 20 14, she switched to casual wechat business. In 20 15 years, the annual sales of the team exceeded 1 0 million yuan, and in 20 18 years, the annual sales of the team exceeded1100 million yuan.
In this book, we share how to know more about customers' behavior and psychology, so as to make sales easier.
Two viewpoints shared by Wang Xiaoyi, the author of "Selling is Playing Emotional Intelligence", are very important.
One view is that smiling can buy gold, and the other view is not to argue with your customers. Think clearly about how much sales you want to achieve this year, accurate to the figures. Think clearly about how you want to accomplish these achievements, especially what means you want to accomplish them. Think clearly about what we should insist on and what we oppose.
Knowing these three things clearly is very important for achieving the sales target and becoming a best seller.
The sooner you think about it, the better. While others are still muddling along, we have begun to move forward and get close to the set goals in a down-to-earth manner.
In the book "Selling is Playing Emotional Intelligence", the author tells a story like this:
It can be seen from this story that when selling products, there is a big gap between smiling at customers and treating them coldly!
As a restaurant owner, Bird, when he realized the importance of smiling, made his later hot pot restaurant prosperous, especially popular, and his business was particularly prosperous. At first, he put on airs and put on a bad face, and didn't learn to use the smile service, which led to the bad situation that the hotel closed.
There is a jargon in the sales field: "The cheaper the argument, the bigger the loss."
In the process of sales, we must treat customers warmly, and don't argue with him, mistakenly thinking that we can convince him; Instead, you obey the customer's wishes and don't argue with him. It seems that you lost an argument, but you can win his favor and make him trust you more.
Take a step back and broaden the horizon. This view is really transparent, solid and meaningful, and applies to all aspects and dimensions of life.
In these years in the sales industry, many customers have given me a lot of support and help, encouragement and care, tolerance and understanding. Almost all my customers have commented on my good personality, patience, good attitude and seriousness.
Of course, there are times when I want to swear, but I still have to stick to my personal design when I think that my customers have given me such a good evaluation, so I will consciously put away my impatience, answer patiently as always, reply in time, and try to give others a feeling of spring breeze.
It is said that sincerity can be exchanged for sincerity. I have never been smart since I was a child. Often work for three minutes with blood, no perseverance, dull personality and unsociable. In fact, my personality is not suitable for sales, so I am very glad that in those years, my customers gave me high support and evaluation, which kept me engaged in the sales industry, and I was lucky to achieve sales results.
It is not a pity to see that many friends can't complete their own sales tasks after work.
Therefore, we must understand that only when you really go into the hearts of customers and become the people they trust, will you have good results. Good luck will not come to everyone casually, but depends on our own dedication and unremitting efforts to customers.
Whether a salesman can finally reach the top depends on his own choice and the pressure he can bear.
Only by thinking clearly about these, gaining insight into customers' psychology and having a clear main attack direction can the future be expected. In the next few years, you only need to do one thing, that is, try your best to make customer service difficult and move towards the goal of selling the crown.
You have to understand that there are no customers who can't convince, only salesmen who don't understand customers.
What can't beat you will eventually make you stronger. As long as you are willing to make up your mind to burn your bridges, you will have a bright future.
Never point his golden cup at the moon! Since God has given talents, let them be used! . Don't fool around and be chased by the leader. If you have a dream, try to realize it. If you have an idea, take action. A good person really shouldn't go with the flow and muddle along.
Live up to time, live up to yourself, and strive to be the champion in five years.