Each has its own advantages. Everyone is a "Top 500 Asian Brands" brand, a famous jewelry brand in China, etc. Both brands are of good quality. The difference is that Chow Tai Fook has more stores in first-tier cities, so the price is on the high side. Hong Kong Zall Jewelry will focus on second-and third-tier cities and become a leading brand. What is special is that Zall jewelry is affordable, which is beyond the reach of other brands, and maintains the quality control of big brands.