Chow Tai Fook+Zhou Shengsheng
After verification, except Chow Tai Fook, the brand of Zhou Jewelry was established earlier (formally). In official website, its brand history begins with 1999, which says "1999 opened its first counter in Beijing Wangfujing Department Store", so its brand history is 18.
There is nothing wrong with Zhou Dasheng's surname Zhou. Its founder is indeed surnamed Zhou and Wen, and he is from Fujian. As for why it was named Sheng Da, the official data did not give an answer. Some people speculate that this may be a combination of Chow Tai Fook and Zhou Shengsheng-one for each person.
Some netizens made an image metaphor. Chow Tai Fook and Zhou Shengsheng are equivalent to McDonald's and KFC, and Zhou Dasheng is the "Mackenzie" of domestic knockoffs. However, Zhou Dasheng has a good reputation in the industry at present, and 20 15 ranks third in the domestic jewelry industry market share.
Just a few days ago, Zhou Dasheng successfully applied for the second IPO and planned to list on Shenzhen Stock Exchange. This is a good result.
The brand that is also a combination of Chow Tai Fook and Zhou Shengsheng is Zhou Fusheng, with the words "Fu" and "Sheng". Official website said its founder surnamed Zheng was founded by Mr.. According to the public information found by Zhejiang Industrial and Commercial Bureau, Zhou Fusheng was established in 2009. The symbol of Zhou Fusheng has its own characteristics: English letters are obvious.
Official website gave the naming meaning of "":the meaning lies in the week: "Loyalty is the week", always telling yourself to be loyal and trustworthy, and "longevity" means praying for all beings.
"Fu Zi Generation"
Leofoo was born in 2004. The founder is not Zhou, but. The brand name of "Leofoo" is explained in official website as follows: Zhou: meaning "complete and complete"; Six blessings: from the Book of Songs, that is, "the blessings of health, peace, harmony, wealth, morality and success". Leofoo: It means "Six blessings are complete and happiness lasts for a long time".
Zhou Baifu, another "Fudai" jewelry company, said in official website that Hong Kong Zhou Baifu Jewelry Group Trading Company was established in 2000 and entered the mainland market in 2005. Guangdong Zhoubaifu Jewelry Co., Ltd. was established on 20 10.
Why is it called "Zhou Baifu"? Official website gave no explanation. Its founder is not surnamed Zhou, but surnamed Ye. However, Zhou Bofu did invite a spokesperson named Zhou Huadan Kathy Zhou, who used to be-TVB.
It is worth mentioning that Leofoo and Zhou Baifu once accused each other of "Chow Tai Fook" and went to court.
"big generation"
Zhou Dajin official website shows that the parent company is Millennium Star Jewelry Co., Ltd. and Zhou Dajin is its brand. There is no explanation as to why it is called Zhou Dajin. But what is certain is that the maturity of the company is not long, and the Millennium Star only appeared in 2000. Zhou Dajin should be a little late.
After verification, there is also a pearl of a generation of big names-Zhou Daxi. Its official website shows that in the 1990s, Hong Kong Zhoudaxi Jewelry officially entered the mainland terminal market and was built as a "top wedding ring leading brand".
But only Sichuan Zhoudaxi Jewelry Co., Ltd. and Shenzhen Zhoudaxi Jewelry Co., Ltd. can be retrieved. The founders are Xie Xifang and Chen respectively, not Zhou Tai written in official website.
For naming, Zhou Daxi and official website did not explain. But the company is committed to wedding jewelry, which should be the origin of "great joy".
Zhou Jinsheng
You can also see a brand named "Zhou Jinsheng" in the market, which publicly explains the source of its brand name: destiny takes a hand, happiness always exists. At present, the spokesperson is Kristy Yang, a former Asian sister champion.
Zhou Jinsheng and official website claimed to be stationed in Chinese mainland in the 1990s. However, the brand history also shows that Zhou Jinsheng officially settled in Chinese mainland in 2005, which was a blank before.
In short, most of the founders of these jewelry brands with highly similar names are not surnamed Zhou, but for the brand names, most of them give the source and source. Even if some of them are not publicly explained, it is estimated that they can make sense. But from the time of establishment and brand influence, many brands are named after "famous brands".
Jewelry is an industry that attaches great importance to accumulation and inheritance. It takes several generations to build a jewelry brand. This is also the reason why many young enterprises collided with Chow Tai Fook Zhou Shengsheng.
In order to make a name and expand the market, these emerging brands adopt names similar to those of well-known brands, mostly to rely on the influence of big brands to enhance their popularity, confuse consumers' cognition and increase sales.
This is not a good strategy.
At present, some small and medium-sized jewelry enterprises in China have low level of independent design and slow development; There are many loopholes in the management of gold jewelry industry, such as no patented design, irregular sales and uncertain valuation standards, which also constitute the outstanding reasons for the "plagiarism" behavior of domestic small and medium-sized enterprises
In the short term, having a similar name or using a similar logo with a famous brand can make customers quickly associate and recognize its brand connotation, thus generating a desire to buy, and saving a lot of costs for building a brand-new brand to some extent.
But this is not a long-term solution.
Nowadays, many people mistakenly think that these jewelry stores are brother companies and belong to the same group. If customers buy one of the products, but this product is fake, customers will not trust all these brands with similar names.
Similar to the "barrel effect", the consequences of this joint evaluation are very serious. It is much easier to destroy a brand than to build one.
The confusion of names shows from one side that the brand awareness of jewelry enterprises is not strong, and they just follow the big brands. Lack of brand awareness, not relying on their own strength to build a brand, will gradually lose competitiveness.
In fact, at present, the domestic jewelry market not only has similar names, but also imitations of ten thousand yuan jewelry are all bad streets. The four-leaf clover series sold by Van Cleef & Arpels is the most popular in the night market stalls, with dazzling materials, and it is also a must-have product for online celebrities.
This essentially reflects the current situation that our nation lacks creativity and the market lacks good order. When originality can't compete with piracy, creation can't compete with shanzhai, and production can't win sales, over time, a country's imagination and creativity will gradually die under the ghost axe of shanzhai and piracy.
When more and more people can't distinguish Chow Tai Fook, Zhou Shengsheng, Zhou Dasheng, Zhou Jinsheng and Zhou Fusheng, perhaps only those who have the courage to jump out of this strange naming circle can be remembered by everyone.