Generally speaking, China Gold and Jin Xin Jewelry have their own advantages in quality, design and brand reputation, so it is difficult to simply say which is better. The following are their comparisons in various aspects:

1. quality: the gold purity of China gold and Jin Xin jewelry reaches the national standard, but China gold is rich in gold resources, while Jin Xin jewelry is short of gold resources.

2. Design: The design of China gold is exquisite and unique, which conforms to the fashion trend, while the product design of Jin Xin jewelry is relatively conservative.

3. Brand reputation: China Gold is the only government-built enterprise in China with a good brand reputation, while Jin Xin Jewelry is a private enterprise brand owned by Henan Jin Xin International Jewelry Co., Ltd.

To sum up, China Gold and Jin Xin Jewelry have their own advantages, and consumers can choose suitable brands according to their own needs and preferences.