Wuhan New World Department Store is directly invested, operated and managed by Hong Kong New World Department Store under the Hong Kong New World Group. It is the first department store established by New World Department Store Co., Ltd. in China. Shopping malls deal in high-end clothing, knitwear, daily necessities, shoes and hats, stationery, home appliances, telecommunications and other commodities from abroad, Hong Kong, Macao and Taiwan, and the prices are relatively high.

Address: No.566 Jianshe Avenue, Hankou, Wuhan

☆ Wuhan New World Fashion Plaza

Wuhan New World Department Store Fashion Plaza, directly invested, operated and managed by Hong Kong New World Department Store, a subsidiary of Hong Kong New World Group, is the second branch of Wuhan New World Department Store Jianshe Road Store after its successful opening, located in Jianghan Road Pedestrian Street, a century-old street. It is a multi-functional one-stop modern large-scale shopping mall (the first to fifth floors of the department store, with an area of about 20,000 square meters) that deals in mid-range fashion clothes and related accessories for men and women, and integrates many well-known catering services at home and abroad (such as Pizza Hut, Baxi Barbecue, Kaiwei Beer House, etc.). ).

Address: Jianghan Road 1 18, Jiang 'an District, Wuhan

☆ New World Department Store Wuchang Store Address:No. Luo Yu Road 1, Hongshan District, Wuhan

☆ Wuhan New World Department Store Xu Dong Store Address: Xudong Street (Arc de Triomphe Square), Wuhan.

☆ Wuhan New World Department Store Center Address: Hangkong Road, Jiefang Avenue, Hankou, Jianghan District (south of Hangkong Road overpass)

☆ Zhengzhou New World Store

☆ The first floor of Yuhong International at the intersection of Shangcheng Road and Zijing Road in Zhengzhou City. ☆ Beijing New World Department Store (Chongwenmen Store)

Beijing New World Shopping Mall consists of a comprehensive hall, a youth hall and a supermarket. Beijing New World Shopping Mall is located in the bustling Chongwenmenwai Street. Since the opening of 1998, the sales performance of the mall has increased year by year, gradually forming a unique business atmosphere of the mall and having a considerable number of loyal customers. Through unremitting efforts, Beijing New World Shopping Mall has developed into a large-scale comprehensive shopping center integrating department stores, clothing, supermarkets, restaurants, entertainment, leisure and sports. Elegant shopping environment, complete products and excellent service have been recognized and supported by customers, and Beijing New World Shopping Mall plays an important role in the industry.

20 13 On the evening of February 22nd, a shoe cabinet on the third floor of New World Department Store was robbed with a knife. The management of Chongwenmen New World Marketing Department confirmed that there was indeed a robbery by men, but it was controlled by the security personnel of the mall at that time, and there were no property losses or casualties. "Department store counter materials were robbed, but there were no casualties and property losses at the scene. The robbed man was handed over to the police after being controlled by security personnel. "

☆ Beijing New World Spinning Department Store opened in March 2007 (wanda plaza Langjiayuan Bus Station).

Beijing New World Department Store Wanda Project is located in the CBD core area of East Chang 'an Avenue in Beijing, 500 meters east of Guo Mao Bridge, north of East Chang 'an Avenue and opposite to the new site of Beijing TV Station. Adjacent to the International Trade Building, Hewlett-Packard Building, Beijing-Guangzhou Center and the new site of CCTV.

The project is adjacent to East Chang 'an Avenue, and in the unique sculpture form of "Twin Towers", it integrates a platinum five-star shop, two international standard 5A intelligent writing security buildings and a comprehensive urban commercial facility jointly built by the world's top 500 international business giants. Wanda Project of Beijing New World Department Store is a large department store with a total business area of 39,000 square meters.

☆ Beijing New World Mars Department Store opened on September 28th, 2008.

Hong Kong New World Department Store is about to enter Wangjing Mei Jia Center in Chaoyang District, which is a prosperous retail area in Beijing. This is the third store opened by Hong Kong New World Department Store in Beijing after Chongwenmen New World Department Store and CBD New World Color Spinning Department Store. Covering an area of nearly 60,000 square meters, the new store has become one of the largest commercial complexes in Beijing by integrating with surrounding hotels, apartments, office buildings and brand businesses. It will inherit the style of New World Department Store and develop the format of high-end department stores.

☆ Beijing New World Woman Department Store (Beijing Fashion Shop)

Another shopping mall under the New World Department Store Group, which is located in Chongwenmen, is located in a prime location adjacent to Chongwenmen and Qianmen business districts, surrounded by many high-end mature communities and high-end property office buildings. The new store covers an area of about 40,000 square meters. The main customers of this department store are women. , leading the women's trend pioneer pavilion and becoming a cool place for fashionistas to buy. Beijing's fashionable new world, with countless firsts, has always attracted countless people's curious eyes and triggered countless people's guesses. Finally, on this day, May 2065438+00 15, all the answers were opened.

The first department store in China with salespeople and waiters.

Xin Bai Wei yi Jia female themed shop

Beijing No.1 Department Store has its own pet flagship store.

Beijing's first department store format local designer brand original base

Beijing No.1 Department Store opened the largest foreign trade factory store.

Beijing's first department store-style composite brand collection store.

☆ Beijing New World qianzi Department Store (Beijing Shunyi Store) officially opened on September 22nd, 20 10.

Beijing qianzi Store has a complete range of goods, gathering more than 600 international and domestic famous brands, of which nearly 50% are unique brands that landed in Shunyi District for the first time, and 20 10 autumn clothes are the first to be listed, bringing unparalleled shopping enjoyment to customers. In addition to providing men's and women's clothing, gold jewelry, outdoor products, bedroom supplies, fitness equipment and household appliances, the new store has specially planned about 20% to 30% of the area for service purposes, such as large-scale video game city, piano city, education center, professional hairdressing, fashion manicure and so on, which is bound to become a good place for leisure and entertainment. The large-scale comprehensive project where the new store is located has a boutique supermarket, which sells tobacco, alcohol, tea, health products and skin care products. In addition, there are a number of theme restaurants and food plazas, all of which are like food paradise. There are also luxurious and comfortable international cinemas showing different kinds of movies, which further promotes the flow of people. In addition, Beijing qianzi Store has customized a series of VIP service plans and club activities for customers, and has various exclusive privileges to provide customers with a more intimate shopping experience.

Mr. Zheng Zhigang, Executive Director of New World Department Store, said: "Shunyi District has a perfect transportation network, and the subway 15 line will be opened by stages this year. Located in the prime location of Shunyi District, Beijing qianzi Store is the commercial, cultural and economic center of Shunyi District and has great commercial potential. Together with the newly opened Beijing qianzi Store, New World Department Store has three life museums in Beijing, and the other two are Beijing New World Department Store and Beijing New World Mars Department Store. And two fashion museums, Beijing Fashion New World Department Store and Beijing New World Color Spinning Department Store, cover Chongwen, Chaoyang and Shunyi business districts, establish the leading position of New World Department Store in Beijing, and implement the company's development strategy of "multiple stores in one city". On September 23rd, 2005, as the18th branch of New World Department Store in Hong Kong, Lanzhou New World Department Store (referred to as New World for short) opened in Zhangye Road, a prime location in Lanzhou, and generated an operating income of 1 1 10,000 yuan in 38 hours of continuous sales activities. However, after more than a year, today's Lanzhou New World Department Store has long been deserted and the scenery is no longer there.

Today, the new world gate is empty.

"There are not as many people shopping as salespeople now." Recently, when the reporter came to Lanzhou New World Department Store on Zhangye Road, a salesperson was talking with two other salespeople.

When the reporter looked carefully, the salesperson's sentence seemed to be true. The reporter went up the escalator from the first floor to the fifth floor. In the huge shopping mall, except for sporadic customers walking back and forth shopping, all of them are salespeople. People who pass by occasionally know that these are the staff of Lanzhou New World Department Store. The sea of people that opened a year ago has disappeared.

In order to further verify the operation of the mall, the reporter once again came to Lanzhou New World Department Store and saw the same situation as a few days ago-there were only a few customers in the mall.

In the past, the new world was infinitely beautiful.

"This is a far cry from the crowded scene when it opened a year ago." At that time, Mr. Zeng, a customer who participated in the new world opening shopping, told reporters.

On September 23rd, 2005, Lanzhou New World Department Store, as the18th branch of Hong Kong New World Department Store, opened in Zhangye Road, Lanzhou, and launched a "36-hour business" activity. Due to the unrelenting enthusiasm of consumers, the shopping mall pushed back the time by two hours. 38-hour business hours, all staff stick to their posts. Due to the unexpected passenger flow, many counters sent extra staff to sell, and during the 38-hour continuous business period, they recorded an operating income of 1 1 ten thousand yuan.

Today, such a "grand scene" no longer exists, nor is it what it used to be. According to the sales staff here, at the beginning, more than 30 brands settled here one after another, and now it is only one year. At that time, more than 30 brands had gone halfway, leaving only about 15. "There are very few guests coming to the store one day, and sometimes nothing can be sold one day." A salesperson who asked not to be named told reporters.

The reporter saw on the fifth floor of the shopping mall that in order to create a better shopping environment and let consumers enjoy leisure while shopping, the food area originally opened in the shopping mall has now become a playground.

How long can New World Department Store last?

If the operation of New World Department Store was successful in 2005, it can only be described as "failure" for 2006. An industry insider familiar with the operation of shopping malls said. At present, New World Department Store relies on click-through promotion activities to survive, but it can only maintain its temporary operation. If this continues, the result will only be failure. The insider said that as a department store, it has a cycle of 3-5 years, and it has to go through the introduction period, growth period, cultivation period and maturity period. "What link is missing, the final result is only failure."

"New World Department Store has come to this stage today, which can be said to be related to its internal management and the mistakes of decision makers." According to reports, although the hardware of the huge New World Department Store is superb in Lanzhou, some internal management does not agree. There is no obvious guide service sign in the shopping mall, and some layouts are not satisfactory. In addition, in terms of management, there is only one person in charge from other places. Although the person in charge wants to bring New World Department Store to success, he is willing but unable to do so. For suppliers, because they are in a tepid state for a long time and lack confidence, their behavior is in a short-term behavior, which leads to business disorder.

The unprofessional business varieties and unclear positioning are also a reason for the decline of Lanzhou New World Department Store. When New World Department Store was opened, more than 30 brands entered one after another because of attracting investment. Due to the lack of post-management, brands quit one after another, and now only 15 is left. According to industry sources, in the vast new world, there are few truly branded men's wear, women's wear and cosmetics.

An insider said: "New World Department Store originally introduced the Jewelry Plaza to light a fire, but it didn't light it. Instead, it destroyed the original layout and positioning of the mall, making New World Department Store neither fish nor fowl." Lanzhou New World Department Store is positioned as a middle and high-end comprehensive department store, but the current New World Department Store has not stood out.

New World Department Store, which has first-class location and first-class hardware facilities, has not achieved first-class performance. It is because the business philosophy is not in place, or the overall positioning of the mall is not accurate. How far can New World Department Store go and how long can it last if it continues like this?