China Gold is the only central enterprise in the gold industry in China. It has a long history since the establishment of 1984+ 10/7 in June. With high popularity and brand strength, it has a certain benchmark position in the jewelry industry. Yutai jewelry is a local brand, small in scale and privately operated.

China Gold's brand reputation and product quality have been recognized by consumers, while Yutai Gold is lower than China Gold in consumer recognition.