E-commerce has the advantages of interactivity, professionalism and high conversion rate, and plays an irreplaceable role in promoting employment, stimulating domestic demand and stabilizing growth.
Future development trend: In addition to making profits for enterprises, more enterprises can pay more attention to live broadcast, which is very beneficial for enterprises to launch new products in the future.
Or develop new markets, reducing a lot of costs and promotion time. For example, Lego has done a good job in the toy industry, from the film industry to many shopping malls. E-commerce live broadcast will still get more attention and participation from enterprises.
The advantages of commercial live broadcast, the product display in the live broadcast room is more stereoscopic and intuitive, and the interaction is timely and efficient. You can also help answer the audience's questions through the existing knowledge or skills, and constantly gain new fans and loyal fans.
Nowadays, many people are used to watching live broadcasts and getting big discounts. In this way, e-commerce live broadcast is conducive to heavy volume, easy to create explosive products, realize small profits but quick turnover or enhance brand awareness.
The main features of live e-commerce are:
The first is strong interactivity.
Live e-commerce has the characteristics of "interactive communication on the same stage". The anchor can not only broadcast live with users, but also communicate with the anchor and other users on the same stage, and can interact with the anchor instantly. This strong interaction is far stronger than the previous mobile e-commerce and community e-commerce platforms, and it is also very easy to gain the trust of users.
The second is strong IP characteristics.
Intellectual property is the general name of patent right. Specifically, it means that the anchor has strong IP characteristics, has a distinctive logo in the eyes of users, and is also an emotional sustenance.
Whether it is a business service leader, such as Ma Yun's father and Tencent; Or big-name stars, such as Ye Fan and Li XiaoLu; Or sell anchors, such as Simba, Victoria, Lee, etc. , or online celebrities, such as Papi sauce. , all have strong IP characteristics.
The third is the aspect ratio blockchain technology.
On the one hand, live e-commerce has a large number of anchors, and the types are more colorful and diverse. On the other hand, as an e-commerce platform, WeChat official account also has its own private domain traffic. In general, more than the previous e-commerce is blockchain technology, which also presents a lot of opportunities and probabilities for a large number of anchors.