For us ordinary people, a box of 3 1 10,000 yuan moon cakes is simply a fantasy. Instead of buying moon cakes, it is better to buy the tying products of moon cakes. If so, it is better to buy bundled goods directly. Businesses dare to make such high-priced moon cakes without seeing rabbits and spreading eagles. The key is because there is a market. Every holiday, the giver is worried. I don't know what to send to the leaders and customers who are in charge of the relationship: directly send moon cakes, a piece of moon cakes, exquisite and exquisite, and the materials are exquisite, the cost is only a few yuan, and a box of moon cakes is tens of yuan, which will definitely be disdainful; Giving money is too vulgar, or corruption and bribery violate the king's law, and giving cash naked is unacceptable to most people.
In this way, excellent gifts wrapped under the "moon cake" coat came into being. Although it is a sky-high moon cake, it is still a moon cake after all. In case it is reported one day, "it's just a box of moon cakes, what's the big deal!" " There is also an excuse to accept gifts-the wisdom of China people is really profound! If anyone doesn't understand the truth, I think everyone on earth knows it. However, "sky-high-priced moon cakes" can be popular and intensified. Buy moon cakes today and send them home. What should I send tomorrow-it's time to send a mistress!
With the approach of Mid-Autumn Festival, the consumption peak of moon cakes will come again. Recently, the reporter followed the Municipal Consumer Protection Committee to make an unannounced visit to the Shanghai market and found that there are still unscrupulous merchants who use the "sky-high" moon cakes to make huge profits. A "Golden Zun France" moon cake set meal, the price is as high as RMB 4289. (September 3 news evening news)
What is a moon cake? Moon cake is a kind of cake. It sounds like nonsense, but it's true. Alas, this truth has now become nonsense-when moon cakes are equivalent to sky-high prices, only making a fuss about "golden clothes" and "silver clothes" has become "don't buy what you eat, don't eat what you buy". Is moon cakes still cakes? Mooncakes are no longer cakes. It has become a "carrier", carrying ambiguous etiquette, gray affection and bribery ... To put it bluntly, it is a variant of corruption.
In business, profit-seeking is the nature of businessmen, and every move goes straight to profit maximization. Merchants must have done market research before launching "sky-high moon cakes". The relevant departments have listed four sins of "sky-high moon cakes": disrupting the market economic order, damaging the interests of consumers, corrupting social atmosphere and wasting resources. However, the latest news from the market tells us that the "sky-high moon cake" of the four deadly sins is still in the air. However, it is better to reflect on why mooncakes have become the carrier of corruption and why the market demand for corruption is always endless than to say that merchants are creating "corruption" with mooncakes. Otherwise, even if the "corrupt moon cakes" are banned, there will still be all kinds of "corruption".
Just look at the gift recycling shops in many places and you will know that this statement is true. In front of these recycling shops, there are light box advertisements of "buying famous cigarettes, famous wines, cordyceps and gifts at high prices", especially after traditional festivals such as Spring Festival and Mid-Autumn Festival, the business is booming. Gift recycling is naturally a bargain-"it doesn't hurt to sell a baby field." If things don't come easily, who will get a bargain in San Qian for nothing?
Gift recycling has become a "new industry", reflecting a "hidden rule of officialdom": "accepting gifts is not a bribe". Because of this "hidden rule", accepting gifts has become "a piece of cake" and even regarded as "human nature" of "matchmaking". Most importantly, gifts will naturally be sent to everyone, and the more the better. In addition, a considerable part of the gift money is often paid by the government for "official worship". Giving yourself money is suspected of being an insider. Taking advantage of "official worship", I give you a gift and you give me a gift, which becomes "reciprocity". It's just that the family has become a gift warehouse, and there is an urgent need for a place to digest these backlogs, turn the dead into living money, and highlight the value of "feelings", so the gift recycling shop came into being.
Some people say that there is not only a corrupt motive behind the gift recycling, but also a pollution to the social atmosphere and a provocation against corruption and honesty. Believe what you say. However, in my opinion, it also has two functions. First, as a mirror, it can reflect the anti-corruption situation of a place from one side; Second, as a clue, relevant departments can follow suit. Relevant departments have been encouraging citizens to report corruption. In fact, the "sky-high moon cake" that is ready to move is a report, and "gift recycling" is also a report.
3. "Moon cakes are playing new gimmicks again!" Since last year, moon cakes had a "national packaging standard", it is really difficult to see luxury moon cakes in the market now. However, businesses will not give up and try to attract consumers' attention. "Robot cat moon cakes, and long tooth moon cakes ..." Faced with endless shapes, experts called for moon cakes to be round and preserve our traditional culture.
"Deformed" moon cakes are hard to sell.
"Chocolate moon cakes are filled with chocolate; Ice cream moon cakes are full of ice cream, "said a salesperson at a large supermarket in Ruijin Road, Nanjing. The reporter saw that its price was moderate, around 20 yuan/kg. In the market, mooncakes compete for customers with fillings, while online sellers dare to "innovate".
"The shapes are rabbits, bears, whole-body kittens, kitten heads, Garfield, robot cats, Winnie the Pooh, Mickey, cars, small fish ..." A seller in Taobao Mall said that this cartoon moon cake has a gift box, 68 yuan /6. In just a few days, the number of visitors has reached nearly 600, and the collection heat has reached 200. However, the sales of moon cakes are not large, and only 5 pieces have been sold so far.
"Moon cakes are round and deeply rooted. How can these strange things be called moon cakes?" "Moon cakes should be baked. How can this bright color look like an ordinary cake? " ... for a time, netizens talked about it.
"Alternative" packaging is very popular.
The innovation of online sellers is not only here, but many sellers focus on alternative packaging. "It's great to print out your photos and send them to friends and relatives far away!" Some shops put out such advertisements.
Not only photos, but also words of blessing printed on the outer packaging, even handwritten greetings; In addition, these sellers also introduced new ideas of company customization. They can print photos of the company's employees' party on the package, and even the company's logo ... According to the seller, "you can design it any way you want."
The reporter saw that the price of this kind of moon cake is moderate. Gift boxes are generally 6- 12 moon cakes, and the price is between 139 yuan and 260 yuan. The taste is also average, five kernels, lotus seed paste, jujube paste, bean paste and egg yolk. This kind of moon cake is more popular. The reporter saw in a shop that more than 30 pieces were sold in one day. "Very innovative" and "the key is that the price is not expensive", many people said that they bought it for freshness.
Expert: Moon cakes must be "round"
"Before, the country had a national standard for mooncakes," said Han Yongbin, a professor of food processing at Nanjing Agricultural University, but this national standard was only born to stifle the sky-high luxury mooncakes. "There is no provision for the moon cake itself."
In the face of traditional festivals being over-packaged, the custom of enjoying the moon and eating moon cakes in the Mid-Autumn Festival will also be broken? "The round shape of moon cakes symbolizes reunion. If you change this, you will lose its meaning. " Han Yongbin said that before the country had national standards for steamed bread, it stipulated the whole production process, from fermentation to raw material formula. "Moon cakes also need this, and there must be strict requirements for its roundness and baking process."
The annual Mid-Autumn Festival is coming, and this year marks the 60th anniversary of the founding of People's Republic of China (PRC). This festival, which represents reunion, is even more striking. However, this traditional festival, which entrusted China people's yearning for reunion and happiness, began to change unconsciously. The price of moon cakes is getting higher every year, which not only scares the people, but also makes the relevant state departments frequently make moves. What's the mystery behind this moon cake?
In fact, behind the sky-high moon cakes, there is a secret that is not a secret, and that is a phenomenon that people hate-corruption. Some people may say that a box of moon cakes is also corrupt, but the moon cakes here are not ordinary moon cakes. The moon cakes here are always several thousand yuan and ten thousand yuan, not to mention how precious their workmanship and raw materials are. A single package can scare the average person to death. A few years ago, moon cakes made of gold and silver and decorated with pearls and jade appeared. Therefore, the relevant state departments have given regulations to strictly limit the excessive packaging of moon cakes. As we all know, packaging is controlled, but the wisdom of "profiteers" and "bribers" is endless, so the packaging of moon cakes dare not make a fuss, and they have begun to make a fuss about accessories. A moon cake with a price of 100 yuan, with high-grade wine or cigarettes, forms a sky-high gift package, which is called selling moon cakes. The essence is to achieve the goal of sky-high moon cakes from another angle. As a last resort, the National Development and Reform Commission, together with the Ministry of Commerce, the State Administration for Industry and Commerce, and the General Administration of Quality Supervision, Inspection and Quarantine, issued a special document for this purpose, clearly emphasizing that the packaging of moon cakes should not exceed 25% of the ex-factory cost, nor should they be tied to goods in any form, nor should they be mixed with other products for packaging and sales, in an effort to eradicate this phenomenon. But after less than two years, this year's new tricks emerge one after another. First, a jewelry store in a certain place has launched pure gold moon cakes (it is said that they are made of thousands of gold), and the prices range from thousands to hundreds of thousands; Then, sky-high moon cakes appeared in some places. You won't let me sell moon cakes with other commodities, but I can sell other commodities with moon cakes at any time, so illegal business has become legal again. What's more, I can satisfy you as long as you buy it.
At first glance, the government seems to be trying to avoid this problem, but why has it become Bengali? In fact, it does not touch the essence of the problem. According to market rules, there is a buyer's market and there is a seller's market. The buyer's market is obviously a briber. Regardless of them, simply restricting the superficial moon cake market will not play any role at all. Therefore, management is the key. We don't have to restrict the sale of sky-high moon cakes, but your buyers must register in detail and even indicate the way to use them, so that some "big money" who really want to enjoy sky-high moon cakes can still enjoy them, but those with ulterior motives will naturally disappear.
Therefore, the secret behind the sky-high moon cakes is not a secret. The key is that the relevant departments should clearly recognize the harm of this phenomenon and treat it in essence, rather than making a fuss about superficial phenomena.
5. With the approach of Mid-Autumn Festival, the author visited the sales counters of several "golden moon cakes" in the provincial capital, and found that the price of "golden moon cakes" with purity of five nines ranged from 600 yuan to 265,438+000 yuan. The hidden phenomenon behind the "golden moon cake" deserves attention. The price of each golden moon cake varies from 500 yuan to 2000 yuan according to its diameter. Each golden moon cake is marked with weight. Take a golden moon cake from 600 yuan as an example. Each moon cake uses 5 grams of gold, with a diameter of only 2.5 cm. 2 100 Yuan A gold moon cake used 10 gram of gold, with a diameter of 4 cm. Who are these golden moon cakes sold to?