I. The nature and responsibilities of the general manager's work
1. Explain the policies, functions and operations of the headquarters and departments to the shopping mall.
2. Feedback the store information to the company timely and accurately.
3. Enhance the sales team (recruit new employees, train old employees, let them have better development space and motivate employees)
4. Objective: Maintain the current performance and steadily improve the annual business target.
Second, the general manager's daily work
1. Set and check daily and monthly sales targets.
Objective: To define the sales target of the day, to promote employees to complete the task on time, and finally achieve the goal.
A, according to the performance in the same period.
B, according to the situation of the mall that day, including passenger flow and promotion.
C, according to the situation of the goods on that day.
D. according to the situation of the sales team.
2. Business process management
A. Before business: cleaning and sanitation, gfd, small warehouse replenishment, display adjustment, early trading, audit, and store sorting,
B business: sales, sorting, receiving customers, controlling sales and checking store safety.
C after business: audit, form processing, inventory, safety inspection,
Third, commodity management.
Objective: To effectively control the normal sales of goods in various stores in the region.
A: Rational distribution of goods.
B: reasonable replenishment
C: Reasonable distribution, warehouse and company
3. Sales report management
Objective: To make the company obtain accurate figures.
Answer: Daily report: Sales data must be filled in accurately.
Weekly report: Fill in the transfer documents correctly.
4. Sales analysis management
Objective: To find out the causes and correct them in time.
A: Commodity analysis: weather, passenger flow, number of people trying on clothes and turnover.
B: Commodity analysis: color, size, supplementary commodities, etc.
C: personnel analysis: employee enthusiasm, employee mobility, employee training, etc.
5. Account check management
Answer: Check whether the details are consistent with the actual amount of the day.
B: Check whether the invoice is issued according to the daily report.
C: Check whether the shift change point is consistent with the actual existence.
6. Customer management
Objective: To establish customer files.
A: regular customers
Develop new customers
8. Training management
New employee training: company profile, rules and regulations, job responsibilities, etc.
B: regular training for on-the-job personnel.
A. Improving service standards and exchanging service experiences
Commodity knowledge training: timely understand the material of new products: color system, style and other thematic information, and understand the season.
Fashion trend of frugal clothing
C, sales skills training: understand the customer's purchasing psychology.
Sales skill
Sales skills for different customers
1) The general manager has something to do with the mall.
1. Understand the performance ranking of shopping malls.
2. Understand the latest developments in the mall.
If there is any new entrance, cabinet adjustment or cabinet withdrawal in the shopping mall, you should contact the development department of the company in time.
3. It is necessary to clearly know the checkout cycle, reconciliation date, billing date and payment transfer date of each store in the whole region.
4. Must have good communication with the specific person in charge of the mall (keep information exchange).
5. Listen to the opinions of the person in charge of the store on this cabinet and make corresponding rectification measures.
Weekly work plan
Monday: 1, hold a meeting of foreman and warehouse management on Monday (including auditing accounts, analyzing commodities, analyzing best-selling and unsalable funds, and standardizing employee procedures, etc.). );
2. According to the sales analysis of last week, analyze which goods should be replenished, and explain the sales situation of last week to the store staff at the afternoon meeting;
3. Make weekly sales analysis and weekly work summary, and send an email to the company.
Tuesday: 1, and the unfinished order will be completed on Monday;
2. Health tracking of the freight yard and inspection of display details;
3. Deploy and arrange the work content for next week.
Wednesday: 1, looking at the promotion effect of goods in the store, the adjustment is insufficient;
2, market research, understand the dynamics of other competitive brands;
3. Arrange the foreman to assess the knowledge and professional skills of the shopping guide products.
Thursday: 1, talk with colleagues and communicate the work situation;
2. Analyze the sales situation from Monday to Thursday;
3. Deploy the weekend merchandise promotion plan and draw the weekend scene map.
Friday: 1, store transfer, division of labor, promotion arrangement;
2. Follow up the competition of colleagues (encourage praise, improve morale, and ensure that the clerk has the best mental state on weekends).
Saturday and Sunday: 1, sprint sales target;
2, pay attention to the goods, to ensure that the goods can meet the store sales.
Daily work plan
1, mainly to understand the sales situation of the store the day before, and to check the attendance of the store (whether the employees in each position are in place).
2. Shop display, sanitation, replenishment, distribution, promotion activities, and check the foreman's work plan for one day.
3. Documents need to be sorted and processed, and related matters should be communicated with the manager.
4. Follow-up handover and attend pre-shift and post-shift meetings.
5. The foreman's work handover, matters needing attention,
6. Read the business network and email three times a day and complete the above requirements in time.
7. Make detailed records of daily work for reference and work arrangement.
Manager's work plan
serial number
operating duty
perform
comment
1
In June, the overall index was decomposed to the foreman.
2
Reasonable deployment of weekly goods
three
The foreman's meeting presides over the summary every Monday.
four
Write personnel changes on the 3rd of every month.
five
Ask the foreman to hand in the clerk's assessment results on the 20th of each month.
six
Ask the foreman to report the promotion of the clerk before the 25th of each month.
seven
Monthly cost control
eight
Weekly activity plan proposal
10
Personnel management (employee communication, training, foreman evaluation)