20xx August 14 to August 16, 2006.
Second, the theme of the event
Sweet-talking roses-jewels convey your love.
Third, the background of the incident
Every festive season, Chinese Valentine's Day (August 20xx 16) is connected with a good festival. Valentine's Day is an opportunity to express love. At this time, what people think of most is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers. ), so we cater to this kind of psychology, and specially launched a novel and unique gift-the rose that can talk about love. Let people express their love and gratitude for their lovers or lovers with sweet roses when giving gifts, let jewelry be attached with emotional meaning, impress consumers' hearts with emotional appeals, and win with emotional marketing.
IV. Purpose of the activity
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of jewelry brands and seize market share;
3. Further improve the brand reputation of jewelry for long-term promotion and sales.
Verb (abbreviation of verb) activity content
1, activity:
(1) On August 9th, an activity advertisement was published in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Sweet-talking rose-jewelry conveys your love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
Anyone who buys 1000 yuan or more in a jewelry store/counter will be given a "sweet rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them together with jewelry, so that lovers or lovers can get a noble diamond and a sentimental diamond at the same time.
3. New list:
A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time, so as to move customers and complement this activity, making this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and X tables in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;
(2) Network promotion: combined with local websites to do promotional activities such as activity advertisements and news reports, and do a good job of "creating momentum" propaganda in the form of news events;
(3) Franchisees should pay attention to contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion.
Seven. Activity budget
leave out
Valentine's Day activity planning of terminal jewelry store 2: February 6-February 14.
Activity theme: Love you forever, accompanied by true love.
Activity content:
Every shopper who enters the store sends a rose, and every customer who makes a deal gives a red envelope. (Deducting the value of X yuan)
1, Love You Forever strives to create an elegant and romantic wedding for you without worrying about spending money. Anyone who buys a couple's ring in our store is half price, anyone who buys other diamond ornaments in our store will be given a set of customized wedding dresses worth 3,700 yuan, and anyone who buys other diamond ornaments in our store will be given a set of romantic wedding photos worth 5,700 yuan, and anyone who buys other diamond ornaments in our store will be given a value of17,000 yuan.
2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.
Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints.
The jewelry company promises that after four years, we can recycle the purchased products at the original price with the relevant documents. If you don't want to recycle, you can send a piece of jewelry worth RMB. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years.
3. "A Beautiful Marriage in a Romantic Festival"
During the activity, the freezing point price of gold benefited the whole city, and jade silver ornaments were bought and sent to the whole city.
4. "Valentine's Day rush"
During the activity, a special gold-inlaid jade snapping meeting will be held every day 13- 14. High-grade gold inlaid jade with the original price of RMB and RMB only sells RMB and RMB, and 13 pieces and 14 pieces will be sold in each snap-up, until it is sold out.
Note: Every time you go to the snap-up meeting, you should advertise 15 minutes in advance to ensure that friends inside and outside the store can hear it.
Terminal Jewelry Store Tanabata Valentine's Day Activity Planning 3 Promotion Theme: Spring and Emotion
Promotion time: 20xx February 10 —20xx February 14.
Promotion content:
First, the winter products are 2-5 fold, and new products in spring are given priority.
The scope of participation includes: men's and women's clothes, men's and women's shoes, bedding and bags.
Second, cosmetics: 200 yuan minus 40 yuan, 52 1 yuan for a couple; DHC full 200 yuan minus 30 yuan;
Gold jewelry: starting from 5000 yuan for platinum rings, a box of chocolates will be given for a single purchase of 2, 8-2 and 14 over 6888 yuan;
20% discount on gold inlay and K gold, 20% discount on more than 3,000 yuan, 20% discount on VIP members, 50% discount on platinum jewelry, and VIP club staff are free;
Ruibao inlaid couple ring starts at 2388 yuan;
Gold offers a discount of 30 yuan per gram, and the labor fee for trade-in is 50% off;
Clocks and watches: 10% off imported watches; 20% discount for domestic watches, plus one Oprah cosmetic when it is over 2 140 yuan.
Third, the gift of a sweet lover-buying clothes during the activity
Full 1000 to send a box of chocolates to Di Chin, and a couple of key chains to send to 200 yuan. (Single tickets are not accumulated, only one ticket is sent, except for special products, which are first come first served. Pick-up place: reception on the first floor)
Fourth, romantic lover package-shopping during the event
1.A coupon for coffee shop 20 yuan as soon as 300 yuan arrives.
2.500 yuan to send a KTV afternoon box ticket.
(First come, first served, while stocks last. See the store announcement for details. The above gift collection location: reception desk on the first floor)
Verb (abbreviation for verb) valentine's day special planning
Message from lovers-Couples who come to the mall on February 14 can make love confessions in the form of love stickers and in-store broadcasts. (See store announcement for details)
Sixth, credit card courtesy
1. Give away 100 yuan meal coupons when you spend a single sum in 500 yuan with a bank credit card. (Only one ticket is allowed)
2. Brush all the bank cards and spend a single sum in 88 yuan, giving away a box of paper; If a single transaction is over 888 yuan, give an umbrella. (A single ticket is limited to one gift)
3. You can get a 60 yuan movie ticket if you spend 288 yuan on a single bank Pacific card; If you spend 488 yuan on a single credit card, you can get two 60 yuan movie tickets. (Limited to 50 people per day, each card is limited to 2 movie tickets per day, which can be redeemed as soon as they are bought while stocks last).
4. When the consumption of jewelry and jade household appliances reaches 1000 yuan, 50 yuan Top 100 stored-value cards will be presented. (One ticket is limited, and one card is limited daily 1 time. Activity time: 20xx February 14)
5. Give 68 yuan a gift by swiping a bank credit card. (A single ticket is limited to one gift)
Location of the above gifts: the main service desk on the first floor, on a first-come-first-served basis, while stocks last.
Seven, special surprises in the New Year
2F
Women's clothing: 20% discount for new spring clothing members; One thing is 50% off, two things are 40% off, three things are 30% off, and weekends are 30% off; 4. 20% discount for winter, 30% discount for winter products 150 yuan, 30% discount for winter products 168 yuan; Underwear: 60% discount for Haobo underwear from 69 yuan, 20% discount for two household clothes and 30% discount for three.
3F
Men's wear: 36 1 large sale at the elevator entrance on the first floor, starting from 80 yuan; 1from 49 yuan; 1from 20 yuan; 45% off the audience;
Men's shoes: from 240 yuan; Men's shoes, men's shoes1from 98 yuan.
4F
Children: 40% discount for children's wear; New products are on the cabinet;
Wool cashmere: special cashmere from 680 yuan;
Gifts and paper coupons can only be used on the day of shopping, and will be considered as abandoned after expiration;
With a few exceptions, brands do not participate in company activities. See the brand pavilion announcement for details.
Valentine's Day activity planning of terminal jewelry store 4 activity time August 15-20.
Activity 1 Romantic Tanabata Meet Queqiao Club
On August1May-20, a large-scale magpie bridge was set up at the main entrance of the shopping mall. The Magpie Bridge is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Magpie Bridge and experience the loyal love of the Cowherd and the Weaver Girl!
During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:
1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.
2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.
3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.
4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)
Activity 2: Romantic Qiaoqi Competition: China Valentine's Day, formerly known as Qiaoqi Festival. Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods. There are many ways to be clever, such as trying to be clever with needles, making small things, eating skillfully, putting melons and fruits on the table and so on. In order to inherit the classics and interpret the romance, at 7: 07 on the night of Valentine's Day on August 20, the Qixi Valentine's Day Bridge Competition at the north gate of the shopping mall will be deeply staged! Take you into the ancient and beautiful romantic world!
Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.
Competition requirements: couples cooperate with each other to complete the above competitions. According to the scores, the first, second and third prizes of tacit understanding will be awarded in turn, and the mystery lover prizes with different values will be awarded!
Now the competition is in hot registration!
Registration method 1: telephone registration, hotline: 88888888.
Registration method 2: SMS registration, edit SMS "Romantic Qixi Qiao Qi Competition"+couple's name to 88888888.
Registration Method 3: On-site registration at the main service desk on the first floor of Xinglong Mall.
Activity 3 Valentine's Day, a golden show-20xx Valentine's Day series is newly launched.
Valentine's Day gift from the Valentine's Day counter in the Golden House.
Romantic Valentine's Day gifts-Couples especially recommend 299-799 yuan/piece of gold rings (happiness ring, oath ring, blessing ring).
Dream Collection Gifts-Couple Pendant
Bless your lover-gold necklace and bracelet
Activity 4 Romantic Tanabata Love in Golden Autumn 100 Couples Costume Matching Competition
From 18- 19, customers can randomly choose Xinglong clothes to match in the clothing, shoes and hats knitting mall, and a pair of "perfect men and women" will be matched, and the mall will take photos and show them at the same time. On the evening of Valentine's Day on the 20th, the selected contestants with costume will be rewarded at the North Gate Stage.
Award setting:
First prize diamond lover 1 a prize with a face value of 299 yuan; Six pairs of second prize gold lovers, one for each pair of 99 yuan Prize.