You wrote about his pain points in the article, so he naturally wants to study. For example, the article starts from the pain point. If it's an article about masks, it says that if you don't choose masks, you will be allergic and so on.

2. Writing advantages

Describe the benefits of doing this and motivate the other person to take action. Continue to take the mask as an example. After choosing a mask, it is suitable for your skin and how to make your skin better.

3. Writing process

Gradually teaching others how to do it will naturally increase the viscosity of fans. Just like I taught you to write soft articles. The mask is the process of teaching others how to choose a mask.

4, write temptation

At the end of the article: If you find it useful, please forward it to your circle of friends. A passage like this will make your article more exposed. It can also be said that after forwarding to the circle of friends, the screenshot will give me XXX methods and skills e-books and so on.

If you want to write attractive soft articles, you must think from the customer's point of view. Wechat is a social platform, so soft articles should not be too advertising, and written in casual language, so that soft articles can impress customers. It should be noted that activities like welfare and small gifts in WeChat business can really attract people's attention to a certain extent, but the effect will not last long.