Gift packaging is generally used for weddings, birthdays, festivals, celebrations, visits, condolences and other occasions, and its packaging design should be targeted to reflect the particularity and use of various gifts. For example, gift packaging designed for men should consider highlighting masculinity; Packaging designed for women should reflect tenderness; Gift packaging designed for children should have lively characteristics.

Gift-giving itself is an expression of affection, so the packaging of the gift itself can not be ignored. For example, jewelry is often the messenger of feelings, and its packaging is unusual. In the past, the package was just an open plastic box or a small silk brocade bag, but now it is found that there are many more emotional packages.

As a gift, a gift not only expresses the dignity of the giver, but also embodies the identity of the giver. Therefore, gift packaging should pay attention to the packaging form and packaging materials. Nowadays, packaging has developed from natural materials to synthetic materials, and from single materials to composite materials, which greatly enriches the choice of packaging materials.

Different gifts are produced in different places, so gift packaging should emphasize design creativity, highlight national or local style, and reflect individual characteristics with cultural taste.