In order to ensure high-quality and high-level activities, it is essential to make an activity plan in advance, which can clearly define a general direction for an activity. How to write an activity plan to play a better role? The following is my underwear activity plan for 3.8 Women's Day (selected 5 articles). Welcome to read the collection.
3.8 Women's Day Underwear Activity Plan 1 I. Activity Theme
Dress up half the sky, beautiful and healthy. See you every day.
Second, the venue of the event
Large shopping malls on the first to third floors
Third, the activity time
3.4-3. 12
Four. Activity content
1, held an underwear show of "Feminine Style Flying". There are underwear shows in the morning and afternoon of March 8. The underwear worn by the model is provided by the women's clothing department on the second floor.
2. During the activity, there will be special sales at the counters of women's goods on all floors of the mall to ensure the lowest discount. The product range includes: jewelry and cosmetics, clothing accessories, leather shoes and leather goods.
3. "Be a beautiful and healthy woman" activity. Invite female health consultants to answer questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who have reached a certain amount in shopping malls on March 8, and at the same time strive for customers for them.
4. During the activity, organize no less than 10 floats to publicize in the * * * Enjoy Pavilion. For promotional goods, it is recommended to buy clothes, shoes, hats, ornaments and other items with high enthusiasm and relatively low price.
5. Carry out the activity of "Only he loves you the most". On the day of "March 8th", only men can enjoy special discounts or give special gifts when shopping at several relevant counters designated by the business department of the mall.
Verb (abbreviation of verb) activity promotion
Set up a description of the activity in an obvious position such as the entrance of the shopping mall; During the event, the studio will play the event content in a rolling way; On March 3rd and 7th, Evening News published 1/2 sets of red advertisements respectively. All the in-store products participating in the event have a special POP logo.
3.8 Women's Day Underwear Activity Program Chapter II Activity Theme: March Women's Day, Bright Women's Day
Activity time: March 3-March 15.
Purpose of the activity: to stimulate and induce customers to consume, restore their enthusiasm for consumption, and improve overall sales.
Activity content
1 Beauty walks with you.
All women who shop during the activity can get a beauty card of XX beauty salon (face value of 50 yuan) with the shopping receipt (unlimited amount).
Note: Cooperate with famous beauty salons.
Dress up women to add luster to shopping.
Any female customer who receives a shopping receipt from 38 yuan on March 8th Women's Day can take part in the grand turntable once. If the transfer time happens to be your shopping time, you will send them 38 gifts, with many prizes and a lot of luck. One vote is limited to one transfer, and the amount is not accumulated.
Time setting (in units of 30 minutes)
Gift selection: a bag of breakfast milk or skin care products (the price is not more than 2 yuan), and skin care products can be selected as small gifts to reduce expenses.
Cost estimation: It is estimated that 10 people will win the prize in each time period, and the maneuvering cost will be 500 yuan.
3. Female customers who shop on Women's Day on March 8th enjoy double points for members.
Festive beauty: Women's Day merchandise monopoly area is set on the south side of the main entrance, with corresponding theme tags hanging above it, and women's day theme tags hanging in the knitting area.
Publicity mode: in-store posters with mobile phone subtitles.
3.8 Women's Day underwear activity plan 3 I. Promotion background
The off-season of sales at the beginning of the year coincides with Women's Day, which is the best season for underwear sales in a year, and it is also an alternate season, so as to take this opportunity to boost sales and deal with inventory.
Second, the purpose of promotion
Promote sales at the beginning of the year and deal with inventory.
Third, the promotion theme
Let you bloom beautifully.
Fourth, the promotion method
Discounts, specials, sweepstakes
Verb (abbreviation for verb) promotional content
1. During the promotion period, more than ten kinds of underwear will be sold in 38 yuan.
2. Set up a professional underwear shopping guide specialist in the store to guide consumers to choose suitable underwear.
3. On March 8th, you can get a beautiful gift when you buy any goods.
4. Some products in this season are sold at a special price as low as 3.5 fold (underwear, bra, home clothes, warm clothes).
5. During the promotion period, if the consumption reaches 1.38 yuan, you can participate in the lucky draw.
Popularization and propaganda of intransitive verbs
Distribute leaflets at the gates of major supermarkets; There are flags and display boards in the shop.
3.8 Women's Day underwear activity plan 4 I. Activity background
Women's Day is a happy day for women all over the world, and women's health has become a hot topic for women. With the continuous development and progress of the world, women's status is getting higher and higher, and their consumption is also increasing year by year. Underwear, as an indispensable' intimate clothing' for women, has changed from its initial use to an item closely related to women's health. Xxx is a brand of women's underwear and clothing. On March 8th, this special festival, we should give a gift to the majority of women.
Second, the purpose and significance of the activity
As a brand of women's underwear, xxx uses the opportunity of Women's Day to attract customers, stimulate customers' desire to buy, promote the growth of store sales, promote the sales of unsalable products in stores, and attract more new customers' attention. Through the promotion activities of Women's Day, we will create a good public image of xxx who cares about consumers, and at the same time shape and enhance the visibility and reputation of xxx. At the same time, expand the Hunan market.
Three. Theme of the event
"Caring for women, all the way up from March 8"
Fourth, the activity time
March, 20** 1 day-March 8, 20 * *.
Verb (abbreviation for verb) activity place
Hunan is a province with a large territory and relatively independent cities and counties. Therefore, Changsha, the capital of Hunan Province, is the first choice for this activity. The venue of the event was selected in crowded places such as Changsha Railway Station, Pedestrian Street and West Railway Station, as well as various specialty stores.
Organizer of intransitive verb activities
Xxx Changsha branch
Seven. activity
(1) prize-winning question and answer
There are prize-winning questions and answers about women's health knowledge, so that women can know more about women's health knowledge, make customers feel that we are a truly customer-serving enterprise, increase communication with customers and enhance brand reputation.
(2) The 38-digit RMB has doubled.
The digital code of RMB has 38 digits, and the RMB amount of underwear has doubled. Bring a small climax to the event, promote the atmosphere of the event and increase brand awareness.
(3) Poster signature to send gifts
Design a poster that cares for women. Anyone who signs the poster can send a membership card and 100 yuan underwear coupon for free. Let customers feel that we are really giving profits to customers and enhancing customer loyalty.
(4) buying in a limited time
Buy underwear at a limited price (9: 30- 10: 00, 12: 30- 1: 00, 16: 30- 17: 00) to attract new and old customers' attention to xxx underwear.
Eight. Specific activity flow
(1) site layout
1, choose the right venue and communicate with the person in charge of the venue, at West Railway Station (Hang Seng Supermarket Plaza), Pedestrian Street, Railway Station (Apollo Shopping Plaza) and xxx Changsha Store.
2, materials, tools to build a stage, sound, microphone, small tent. Underwear sold on the spot, giant signature posters, leaflets distributed, small gifts for customers and decorative items in shops and venues.
3, personnel arrangement, host, field sales staff, leaflets, activity order maintenance personnel, logistics personnel, and temporary replacement personnel, accident prevention personnel.
(2) Specific measures
1, March1-March 6: We began to distribute leaflets to promote this activity. During the period, prepare the articles used from March 7 to March 8, and prepare the decoration of the store. Contact specific personnel and arrange for each project to have a specific person in charge and personnel.
2. On March 8th, Changsha xxx branch held a limited-time snap-up.
3. From March 7th to March 8th, xxx caring activities for women and RMB serial number doubling activities related to RMB 38th were held in West Railway Station, Railway Station, Pedestrian Street and specialty stores.
(3) Specific steps
1. Arrange leaflet distribution personnel to distribute leaflets in crowded places, railway stations, bus stations and intersections, and vigorously publicize this activity. Determine who will participate in the activity.
2. The store manager will arrange the store staff to dress up the store before March 4th to create an atmosphere of Women's Day, and set aside a special area in the store to display the limited-time snap-up cards, so as to attract customers, increase sales, new and old customers. At the same time, set aside an area to put small gifts for all women who come to the store for consumption. Small gifts should indicate the store address and underwear brand, so that customers can advertise for us and deepen brand awareness.
4. On March 6th, set up a small stage in the activity venue, and check whether all tools and materials are complete, whether there are any changes in personnel, and whether there are full-time personnel to deal with special situations.
5. On March 7th, the live activity of "Caring for Women, Starting from 38" started with underwear show, which promoted the atmosphere, followed by a quiz on women's health knowledge to increase communication with customers. Now is the time to introduce xxx underwear show. Before the introduction, tell customers that we will have a surprise gift later to catch customers, and then tell customers that there are two hours today. If the serial number of RMB is 38, you can double the use of RMB to increase sales. Let Gu remember us and raise awareness.
6. On March 8th, Women's Day, we continued to carry out the activity of "Caring for Women, Starting from 38th". At the scene, we first took out a huge poster of caring for women, signed a membership card, and launched the activity of 100 yuan vouchers to let customers feel our care for them. At the same time, we developed new customers and sold underwear on the spot, and snapped up activities at low prices within a limited time. The store also held a limited-time snap-up, at the same time bought underwear to give gifts, held a free membership card activity, and doubled the purchase of 38 yuan serial number women's clothing. Start xxx in Hunan market, let people know xxx and improve their popularity.
3.8 Women's Day underwear activity program Article 5 activity theme: Fragrant Women's Day, butterfly dancing holds up half the sky.
Venue: Dieshiqian Terminal Store
Purpose of the activity: to promote store sales, strengthen consumer awareness, enhance terminal competition, digest terminal inventory and enhance consumer reputation.
Activity performer: terminal franchisee.
Promotional advertising materials:
Banner: See the theme of the event for details;
Balloon: Butterfly Shiqian logo theme balloon;
Gifts: stacked stone money logo theme gifts (preferably gift box packaging);
Carpet: Butterfly Stone Bridge logo theme red carpet;
In-store butterfly poem theme pop, flag hanging, promotional shopping guide card, special price sticker.
If possible, you can set up arches, flower baskets (real flowers), publicity color pages, activity content signs, etc. at the door of the store.
Scheme 1:
Theme: March 8th, Butterfly Poetry 3. 20% off gifts!
Activity duration: 3-5 days, and the first two days can be publicized for preheating.
Activity content: audience 3. 20% off (unsalable special goods), and send a beautiful gift.
Exquisite gifts are: 1, stacked stone money distribution gifts; 2. Franchisees collect beauty care products by themselves.
Option 2:
Theme: Love March 8th Festival, Butterfly Poems Buy One Get One Free!
Activity duration: 3-5 days, and the first two days can be publicized for preheating.
Buy and deliver: 1, send goods of the same brand and value (gifts can be described as unsalable goods);
2. Send another brand of goods with the same value.
Programme of activities III:
Theme of the activity: Love is the March 8th Festival, and Butterfly Poetry is a great reward for exchanging the old for the new!
Activity duration: 7 days, two or three days before preheating can be publicized.
Activity content: The new products are limited to Butterfly Shiqian brand bras, and the preferential standard for the old models is regular-priced bras 3. 20% discount
Programme of activities IV:
Theme of the event: Double Happiness on March 8th, Die Shiqian's birthday party!
Activity duration: 3 days, the first two days can be publicized for preheating.
Activity content: On March 8th, the consumer bought any full-price bra of Dieshiqian, and gave a birthday card (with the store business card attached) and a set of cake cards, a flower, or another maternal and child physical examination card or beauty card (note: contact the cake shop and the hospital in advance to reach the cooperation intention, and consider the prize cost of the activity. Generally, the above industries will have similar free or promotional activities on this festival).
Programme of activities V:
Theme: Colorful March 8th, Butterfly Shiqian Lucky Award is waiting for you!
Activity duration: 3 days, the first two days can be publicized for preheating.
Activity content: You can win a lucky draw if you buy the full-price products of Dieshiqian brand over 65438 yuan +000 yuan.
First prize: a digital camera (or a fashionable mobile phone);
Second prize: a cool MP4.
Third prize: select 1 regular-priced goods (designated goods) within 20 yuan in the store;
Fourth prize: small gifts designated for festivals.
(Note: Terminal manufacturers can adjust the above prizes according to the cost, and they need to collect them locally. They can negotiate with the owner of the digital store in advance to have as much as they want, and they can also return it in cash. )
Remarks: In order to take into account the characteristics and requirements of different regions in China, the company has launched five holiday promotion schemes for the reference of national agents and terminal operators. All agents are requested to seek the opinions of terminal operators and report to the regional promotion plan. The company will do a good job in distributing holiday promotional materials and promotional products according to the suggestions of various agents!
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