Case study of successful teams 1: How do small teams do big business?
The era of PC Internet is drifting away, and the wave of mobile Internet entrepreneurship is surging. The crazy growth of mobile application (APP) is occupying a new trend, and some popular applications have won the favor of a large number of users and venture capitalists with the help of small entrepreneurial teams.
However, behind the scenery, a data also poured a pot of cold water on passionate mobile Internet entrepreneurs. According to the report data of Ai Media Consulting, the average life cycle of APP in the domestic application market is only ten months. 85% users will delete downloaded applications from their mobile phones within 1 month, and the retention rate of these applications is only 5% after 5 months.
In the full swing of APP entrepreneurship, why do these small teams stand out and create? How to avoid the myth of creating wealth after the smash hit? If it is red, it will decline? Awkward?
Although the team is small, it can achieve? The myth of creating wealth?
20 12 April, a picture is? After being acquired, 15 young people on Instagram have gone to work on Facebook with their bags? The photos are published by major technology websites. ? 15 employees, 1 billion dollars, only 55 1 day, 27 million iOS users? Topics such as Instagram have also become descriptions of popular mobile phone applications by major media. Many Internet entrepreneurs lament: Mobile Internet? The myth of creating wealth? Will begin.
Less than two years later, in February of 20 14, Facebook announced that it would spend1900 million dollars to acquire WhatsApp, a mobile instant messaging service application. After the acquisition of WhatsApp with only 50 employees, the average value of each employee is as high as 380 million US dollars. This has become Silicon Valley? New legend? WhatsApp with only 50 people serves 450 million people around the world.
This example has given Huang Guangming a great impetus. As? Magic diffuse camera? Huang Guangming, the founder of APP, has many years of working experience in Silicon Valley with strong entrepreneurial atmosphere. The first startup he joined after graduating from college benefited him a lot. Later, although he also had good positions in big companies such as Microsoft, Huang Guangming was still depressed because he preferred the state of being an entrepreneur.
Therefore, the decision to study computer and the alumni who study art make an APP together. This app allows users to quickly turn photos taken by mobile phones into cartoons. See yourself humorous, optimistic and happy at any time? .
? Be an APP that you like and others like. This kind of entrepreneurship does not need too high cost in the era of mobile Internet. ? Huang Guangming said. Now, after receiving tens of millions of dollars in Series A financing from Ali, Huang Guangming's team has expanded to 60 people, serving about 200 million users.
? Look at us backstage, so many foreigners are here? Sun? I am wearing the cartoon image of China Hanfu. Is this a Thai message or a Spanish message? Huang Guangming said excitedly,? We are proud to let so many foreigners know about China culture through our application. ?
Plagiarism is serious and the survival rate of APP is low.
Perhaps because of the low barriers to entry, young entrepreneurs are eager for the App market. 20 13 till now, Phenomenological level? Apps are constantly emerging, and the low threshold has driven the popularity of App entrepreneurship and raised the elimination rate of the entire market.
As a popular creative photography social APP? Footnotes? Liu Yang, the founder of the company, has a deep understanding of this: the current mobile APP business is still too impetuous, and the phenomenon of following the trend is very serious. One? Explosion? Come out and copy it immediately. Some plagiarists even leave a lot of messages in our Weibo and Post Bar, saying that we are? Slot point? Too many, theirs are more useful, and there are links to encourage everyone to download. ?
Start-up teams are generally short of manpower, and Liu Yang seems helpless about plagiarism. We don't have that much time to deal with these things. After all, the entrepreneurial team has limited energy, but in the long run, after the original team is copied? Die? If it is dropped, the plagiarism team will not be able to do it for a long time because it just copied a form, which is a vicious circle. ?
In addition to plagiarism, another big problem faced by start-up teams is to brush the list. In the APP store, some app production teams will spend a lot of energy and financial resources to promote it in order to attract users' attention, which is very unfavorable for those teams that are full of creativity but don't have much extra funds to promote it.
In Tel Aviv, Israel, mobile APP entrepreneurship is also booming. As the chief operating officer of Yingtu Company, Zhang Lei has led domestic Internet investors to visit Tel Aviv many times. He said frankly: Compared with the Israelis, cmnet's entrepreneurial follow-up phenomenon is serious, which brings homogenization and fierce competition. Entrepreneurs often can't calm down and concentrate on innovation, but are more influenced by the market, resulting in insufficient innovation, more bubbles and low survival rate. ?
Focus on improving products and retaining users with creativity.
The survival rate is so low, how can entrepreneurs maintain the vitality of their products in the tide of APP entrepreneurship?
Magic diffuse camera? The team was established in 2008, but our products were not officially launched until 20 13, and it was brewing for five years. ? When it comes to starting a business, Huang Guangming doesn't want to emphasize his difficulties too much, but he always thinks it is very important not to forget to focus on perfecting products.
? The photo sharing application Instagram was launched in 20 10, and it didn't really become popular until 20 12. In the middle two years, the products were continuously improved, and users used them only because of the good product experience, not because of the list. ? Huang Guangming said.
Recalling his early years, Huang Guangming sighed with emotion: At that time, our dream was to put artistic things into the computer. Users can take a photo at will and immediately see all kinds of cartoons and animations. It sounds cool, but it's hard to do. Finally, the problem on the PC side was solved little by little. The tide of mobile internet has come, and the technicians of the start-up team have to be replaced. ?
Nevertheless, Huang Guangming still believes that the team should be brave enough to make changes to the new trend, dig deeper and reflect step by step, and study the characteristics of products. Such products are difficult to be copied and can be favored by users. ?
Liu Yang agreed with this view, she said? Footnotes? After the explosion, although there were plagiarists, they still focused on improving the products. When our products are not only image processing software, but also have social attributes, the possibility of plagiarism is small, because the choice is in the hands of users? .
? Never start a business for the sake of starting a business. ? For young people who want to set foot in this field, Liu Yang suggested. Of course, everyone can start a business, but you have to think clearly about what you are doing, because only by really touching yourself can you impress people like you. ?
Case study of successful team II
First, the basic situation of 3G
3G Group is a private enterprise in Qinhuangdao City, Hebei Province. Its predecessor was 3G Real Estate Development Co., Ltd., which was established in 1998. In 2004, it developed into a diversified group company. So far, the company has grown into an outstanding private enterprise involving real estate, property management, hotel catering, education, culture, tourism, shipping, trade, high-tech electronic manufacturing and other industries 15, with assets exceeding 65438+.
Mr. L is the founder of the company and has been the head of the company for many years. ? Guanglixin, follow the crowd? Is the personal idea of the chairman of the company L? Guanglixin? It shows the attitude of being a man, making friends widely, treating people with sincerity, relying on friends in business and stressing honesty in business; ? Follow the crowd? It represents a business philosophy, which conforms to the development trend of the times, the trend of national policies and the regional development of Qinhuangdao. Now this concept has become the corporate culture of 3G.
The company has developed rapidly and diversified operations, and has set foot in more than ten industries. At the same time, some problems have gradually emerged. One problem that makes the company feel up and down is that the career has developed and the talents can't keep up. There is a shortage of talents, people who can't use it, people who want to introduce it are unwilling to come, people who try their best to introduce it are not easy to integrate into the team, and the growth of old employees is slow and stagnant. These team-building problems have become a difficult problem for many enterprises, especially private enterprises that have gone through the stage of entrepreneurship and are facing a second venture. For this reason, 3G people have thought of many ways, L has spent a lot of effort, and some experiences and measures are worth learning. Before discussing team building in depth, let's share the experience of 3G team building.
Second, 3G team building experience
At present, the core team of 3G has about 20 people, which has begun to take shape. From a few people at the beginning of the business, to now, including the chairman, general manager, deputy general manager and the heads of various business divisions and subsidiaries, there are about 20 middle and high-level teams of 3G with thousands of employees. Most middle and high-level people have worked hard with L for many years, and a few members have not joined for a long time. For example, the head of the education department is an experienced professional recently hired from Beijing, and other departments and human resources departments have introduced talents.
Going deep into the 3G team, we will find two distinctive features: First, this team has strong cohesion and centripetal force, and has a harmonious and happy atmosphere, like a big family, with employees like brothers and sisters, and family member L like the brother of this big family. Second, when it comes to L, the head of the company, whether it is the middle and senior leadership team or the ordinary grassroots employees, whether it is the old employees who have followed the company for many years or the new employees who have not been employed for a long time, they are all impressed by L's personal charm. Team unity and harmony, L personal charm, these are two outstanding characteristics of 3G team.
L advocate humanized management and emphasize? Retain people with feelings, cultivate people with career, and attract people with treatment. ? The ability of 3G Group to attract talents mainly depends on these employment concepts and methods.
? Keep people with feelings? Mainly reflected in the relationship between yourself and your employees, you must put your position right. Regarding the attitude towards employees, L thinks that the key is to understand employees, know what executives are thinking, doing and needing, put themselves in their shoes, don't compete with subordinates, don't let employees laugh first, customers can't laugh, treat employees equally, and never treat yourself as a boss. There are things to negotiate. Correcting your position is not only reflected in the relationship with employees, but also in all aspects, such as party and government, employees, customers and friends, and everything must be done.
? Cultivate people with career? L also has a set of practices. He believes that employees must be given a platform, especially capable employees. We must give them a platform for development. Employees need opportunities for development most, which is even more important than money. 3G Group has this consideration when it comes to so many industries. If there are fewer career opportunities, there will be fewer opportunities for talents to grow. Only by expanding industries can people be placed well. Give talents a chance to manage things, and at the same time fully decentralize. In addition to major events, you need to come forward by yourself. In addition to major decisions that you must participate in, you usually let the person in charge run away. X, the general manager of the group company, thinks so. The main purpose of cultivating people is to give them something to do and let them grow in doing things.
? Attracting people with treatment? I think employees working in 3G still have to pursue a balance between salary and income. Without a decent income, employees cannot be motivated. In this regard, the feedback from 3G people is the most telling. Everyone is satisfied with the salary. No one in the middle and high-level team mentioned unfair salary. On the contrary, it is generally believed that L is generous and never cares about employees' salaries. At present, all middle-level people have basically bought their own private cars, and their income level is relatively high in the local area. In terms of welfare, basically all employees are insured in accordance with state regulations. Even extremely unstable security guards and hotel waiters are fully insured for security guards and waiters who work a little longer. Holidays and holidays are also fully implemented in accordance with state regulations. The company would rather let middle and senior employees work overtime and try to let ordinary employees rest on time.
It is difficult to explain the whole picture of this humanized management in a few words. As a soldier, L did not adopt an overly militarized management style. He pays attention to making employees happy. He believes that he is mainly engaged in the service industry, not the type of manufacturing factory, and his work tasks cannot be quantified, not the piece-rate type. It is very important for service enterprises to let employees enjoy it and enjoy it. Be relaxed and not tired. Once something happens, fight hard and have nothing to do, they will be trained and studied. 3G regularly organizes employees to travel and relax, go out to study, and try to give employees a relaxed and happy atmosphere. Never hurt employees for your own reasons, which is also a principle of L. When employees have difficulties, they will overcome small things by themselves at the first time, do big things for them and let them live and work in peace and contentment.
There are concrete examples to illustrate that this humanized management method may be the most telling, and some small things can best reflect the real situation:
1. An unknown college student wants to hold a photo exhibition by himself. That college student knew that I like photography and wanted to meet L, but the people below blocked him. When I found out, he personally asked the college student to see him. After hearing about the idea of college students' photo exhibition, I proposed to fund it to hold a photo exhibition. Later, in return, the college student went to Tibet alone and took many photos for L, which deeply touched many people. If you could do this to a complete stranger, how would you treat your friends and employees?
I started to do dry food business. Sometimes I come back from work outside and don't eat. He never bothers the staff, just finds something to eat and simply fills his stomach. He doesn't think he can get a lot of special treatment just because he is the boss. Moreover, I can name the hotel staff, even the most basic waiters.
3. During 2008-2009, the real estate industry was once depressed, and 3G, led by real estate, experienced cash flow difficulties. In this case, the company not only did not lay off staff and reduce wages, but also tried every means to raise employees' wages. This makes the middle and high-level team and grassroots employees extremely moved. Some people even went to L's office to ask why they wanted to raise their wages, not to raise them any more, and to focus on the company's development.
4. A middle manager had an accident at home, and someone was seriously ill in hospital. After learning about it, L offered the company a subsidy of 1 10,000 yuan to help him tide over the difficulties, and he didn't care at all because he delayed his working hours because of dealing with family affairs, and his salary and bonus were paid as usual.
5. Wine culture is an indispensable part of China culture. On many occasions, people eat and drink In some cases, when they need to fight for wine, l will not ask too much of the employees. Often he drinks too much himself, and he doesn't force his men to drink too much. In order to meet the needs of entertainment, he once brought five tables of wine, one meal after another. Even so, he avoids letting employees drink too much and hurt himself.
3.3G team building confusion
Relying on personal charm and humanized management, 3G has established a United, cohesive and harmonious team, but this family-style, humanized and humanized team is not without problems. Considering the overall development of 3G, team building still faces many problems.
1. With the development of career, talents can't keep up.
The real estate industry is the leading industry of 3G and the main profit source of the Group. In the early stage, 3G real estate seized the opportunity of the transformation of the old city, relying on the community in Qin Huang to build 3G gardens, and later developed 3G gardens, youth towns, French towns, modern cities and other projects. Although the grades of these projects have gradually improved, their basic orientation is to build houses for the people. The main customers are based on local residents in Qinhuangdao to meet their housing needs, but they have only set foot in the past two years. Jin Meng Bay? The project is a high-end project in the seaport area that the municipal government is striving to build, and its nature is quite different. The bigger the project is, the greater the risks involved, which challenges the existing team. Whether we can control a more complicated and changeable situation depends on the growth of the existing team. Not only real estate projects, hotels, education, tourism, culture and other industries are developing. There are more and more industries, the professional situation is getting more and more progress, and more requirements are put forward for talents, so team building must keep up.
L have long felt the problem of team building. In the process of enterprise development, he once felt the lack of talents. The following people are out of touch with their own ideas, and the team's ability can't keep up. So he tried his best to recruit talents from outside, please come in and go out at the same time, let the team study outside, learn from other excellent enterprises, learn from peers and strengthen internal training. He also sought the help of the consulting team.
Nevertheless, the situation that talents can't keep up still exists. In view of the needs of future development, team building is more urgent. How to solve this problem has become a theme of enterprise development.
With the introduction of new people, it is very difficult to integrate.
At present, the core team members of 3G mainly follow him for many years? Old man? There are relatives and friends here, starting a business together and growing up together. ? Old man? Together for a long time, it is easy to cooperate, influenced by L's personal charm for a long time, with strong cohesion and devotion to the development of the enterprise, and there are few messy internal struggles and contradictions. At the same time, old people also have shortcomings. The team has been together for a long time, and it is inevitable that they lack innovation ability, and the growth of old employees is uneven. Not every old employee's ability can meet the requirements of the rapid development of enterprises. In the increasingly demanding professional environment, we must constantly replenish fresh blood and introduce new talents.
3G is constantly introducing new talents to middle and high-level teams and key employees in various undertakings, but the introduction of new talents has created two problems. First, the introduction of new people may make the old people unhappy, and professional new talents do not need to be given high treatment, which makes some old people feel uncomfortable. In addition, newcomers should be different from the original employees in terms of professional concepts, ways of doing things and treating people. How to integrate newcomers into the organization and the existing team has become a difficult problem. Second, many enterprises have encountered a problem. Facing some new employees born in 1980s and 1990s, their thinking and behavior are completely different. How to manage this?
3. Talent is cultivated, and the loss is great.
Another team-building problem that plagues 3G is brain drain. The talents trained by the company with great efforts often put a lot of energy into undertaking a career and running a situation, and many internal and external resources are introduced, such as some important customer relations and government relations, as well as many training and learning expenses in other places. Once such talents are lost, the company will lose a lot and its business development will be affected. The previous investment was made in Shui Piao. For private enterprises, they are not as deep-pocketed as state-owned enterprises, nor as many special policies as state-owned enterprises, and they cannot stand the serious brain drain.
However, in the past two years, the problem of 3G brain drain has intensified, and several business leaders have left their jobs for one reason or another. Although it is mainly due to personal factors such as going abroad to settle down, it still happened. If the brain drain is serious, should we invest heavily in talent training? Isn't it just a wedding dress to train talents vigorously?
Successful team case study 3:? Showa? With what? Flat precision? Learn from each other
Located in Iwaoka City, Miyazaki Prefecture? Showa? This company and the company located in Okaya City, Nagano Prefecture? Flat precision? Company, 1, 200 kilometers apart. Since 1995, we have been inseparable partners, and this good cooperative relationship is based on the trust relationship established in the first few months.
1995, Showa? The president of the company, Yasushi Kuroshio, looked at the idle machines in the company and said anxiously: If this continues, the company will go bankrupt one day. ? His company used to be a big enterprise? Asahi Kasai? An outsourcing manufacturer located in Yangang City, specializing in metal cutting. When Japan's bubble economy collapsed, Showa? Blackwood's business was greatly affected, and President blackwood had to start developing new products at once, but he had no idea.
Just then, President Kuroda met with him in Osaka? Flat precision? Company President Masahiko Hirata. The company is famous for its precision sheet metal technology, that is, the technology of cutting a thin metal plate with a laser processing machine and bending it to manufacture precision parts in electronic machine housings or semiconductor production equipment. President blackwood asked President Hirata for advice on metal processing technology. As it happens, President Pingchu also wants to set up a production base in Kyushu, so the two hit it off.
In the case that both sides agree, Showa? With what? Flat precision? Start to take the step of cooperation. President blackwood selected three technicians to station? Flat precision? Three months, learning precision sheet metal technology. President Haruhiko Kuroda also spent more than1.500 billion yen (100 yen, equivalent to 7 yuan RMB) to introduce new precision sheet metal equipment to the factory in Yan 'an Port, which showed sincere cooperation intention.
Since 1995, flat accuracy? Give the design to? Showa? Production? Showa? Then sell the products to a large electronics factory in Kyushu. And after that? Flat precision? Continue to be? Showa? During the three-year technical guidance, the presidents and employees of the two companies have better communication and exchange methods.
? Showa? Although the current turnover and? Flat precision? Before the cooperation, it was 300 million yen, but President blackwood said: What if we don't follow? Flat precision? Cooperation, the turnover will drop below half, and, right? Asahi Kasai? Our dependence has dropped from 80% to 20% now. ?
On the other hand? Flat precision? President Pingchu also said:? It has always been my dream to develop my own brand. Showa? With your help, I realized this dream. ?
? Nishida 、? Hitachi University of Technology? And then what? Gao Qiao industries? * * * Get rid of the dependence on the upstream.
The above cases are successful cases of cooperation between the two sides through complementary relations. However, examples like this are few after all, because many companies have ended their cooperation ahead of schedule before achieving the expected results.
When encountering obstacles, if the operator can change the mentality of just wanting to make profits and continue the cooperation between the two sides with another way of thinking, then there will be unexpected results.
Located in Hitachi, Ibaraki Prefecture, Japan? Nishida 、? Hitachi University of Technology? And then what? Gao Qiao industries? Are the three companies based on simplicity? Cooperation and experiment? Combined with this goal, they have successfully got rid of the dependence on upstream manufacturers.
These three companies are specially established for cooperation? mrg(mediaresearchgroup？ And define this group as three companies? Commercial laboratory? , although? mrg？ I have encountered many failures in the sales of many commodities, but? mrg？ However, its existence has its profound significance.
Composition? mrg？ what's up Nishida 、? Hitachi University of Technology? And then what? Gao Qiao industries? Both? Hitachi ltd? Downstream contractor of heavy industry. 1995, Xitian? President Yohei Kono said to the presidents of the other two companies: If this continues, we will never take photos again, ok? Hitachi? In the factory where drawings are sent for processing, we should find opportunities to cultivate our own commodity development ability and marketing ability. ? As a result, the three companies began the road of cooperation.
After experiencing some failures, these three presidents think that instead of pursuing? mrg？ As a result, it is better to use it. mrg？ Experience to speed up your R&D and sales capabilities with a view to leaving your job as soon as possible? Hitachi ltd? , become an independent company.
? mrg？ After years of experience, the company's functions have also proved its existence value. mrg？ Experience, live in your own company, and three companies? Hitachi ltd? Dependence is significantly reduced.