65438+ 2. During the live broadcast, the live broadcast room was broadcast in the air-the authority was reduced and the broadcast was stopped for 7-30 days. Some merchants wanted to broadcast live because they didn't recruit an anchor, so they hung up. Several discount blackboards were put in the live broadcast room to play songs in turn, and there was no anchor online for a long time. This situation is the most serious. After many punishments, the title is directly sealed, or the right of appearance is brought into the little black room, and it is far from reopening (the right of appearance is basically a small manual intervention at present, unless you open it, it can be broadcast). There is not much difference between the title and the topic. The decoration quality of the live broadcast room is too low-degraded. If the lighting of the live broadcast room is too dim, even if it is broadcast in a factory or an untidy outdoor place, it will be degraded in theory, especially if some businesses have their own factories, and they think it will be better to broadcast live in the workshop. In fact, it doesn't matter once or twice, but they will be demoted if they broadcast live in noisy places for a long time; 4. There are any QQ, wx, mobile phone number and QR code in the live broadcast room (including any QR code of Taobao)-the broadcast will be stopped in 7-30 days, and the title cannot appear during the live broadcast, and even the mouth broadcast (seriously suspected that the system comes with voice recognition) can't be touched. Some anchor mobile phone numbers or wx numbers are typed by a calculator, and the other is a QR code, which is not allowed to be used. Two-dimensional codes are not allowed in the live broadcast room, and some businesses can't put the two-dimensional codes of their own stores in the background (in short, Xiao Er is too lazy to scan the codes one by one, and pulls the small black room when he sees them) 5. The anchor wears vulgarity-the title can be sexy but not vulgar, Taobao live broadcast is not a show live broadcast, and e-commerce live broadcast does not need 666; 6, the anchor plays with the mobile phone during the live broadcast, not talking-downgrade Many merchants play with their mobile phones in the live broadcast room without popular anchors, and bow their heads for a long time without talking. This situation is generally demoted after spot checks; 7. Play live games on Taobao-once merchants sold their own games. In the earliest 16 years, they could also play games on Taobao live to accumulate fans. 17 years later, after the new rules banned live games, this rule has never changed; 8. Talking about political topics during the live broadcast of the anchor-title common sense ... 9. Smoking, drug abuse, etc. During the live broadcast-common sense at the beginning of the film ... 10. During the live broadcast, the anchor stays away from the camera for more than 10 minutes-demotion right 65438+new regulations at the end of 2007. If you leave the camera, you must have an assistant to replace it. In short, Xiao er is so stipulated; 1 1, playing corporate videos, advertisements, TV news, etc. In the live broadcast room-the title of local tyrant is dead. I have seen at least five companies that inexplicably broadcast corporate videos and cannot create Tmall stores in the live broadcast room. Playing hundreds of thousands of company short films is not soft, and spending money to recruit a beautiful anchor-no way; As for the live TV news, emmmmm, in fact, my family still has a TV; 12, multi-platform live broadcast at the same time-the title here is divided into two situations, one is multi-platform live broadcast, and the other is that multiple stores use the same live broadcast room, so no matter how many stores you have live broadcast, or want to live broadcast on multiple platforms at the same time, it is best not to be found. Once discovered, Xiao er will not be soft; 13, guide the traffic to do external scouring-title common sense ... 14, guide any transaction method that does not place an order in the store-title Some merchants have been warned by Xiao Er for some indescribable reasons to guide customers to transfer money through Alipay, so it is not good to use Alipay to transfer money, and some controls are stricter, so placing an order in Taobao shop is the right way; 15, the live broadcast time is too short-it's a bit strange to reduce the power or not appear. Yesterday, I saw that the live broadcast time of Vipshop was 1-2 hours, so how long will it take to broadcast live on Taobao? Xiao er suggested more than 8 hours, the official suggestion was 5 hours, at least 2 hours, and those below 2 hours basically did not appear; (This is the regulation of 20 18) 16, and the baby in the live broadcast room has an exclusive link-demotion, and the title is 7-30 days. The most explosive thing in 20 17 was 1 yuan spike, and the live broadcast of jade jewelry stores was basically 1 yuan exclusive link, which earned a lot of money. Do you dare to do this now? 17, there are too few goods on the shelves in the live broadcast room-it is recommended to reduce the weight by more than 20, with the lowest 10. This rule is not officially announced, but is based on the new rules and the results of the actual live broadcast test; 18, Emmmm, the anchor is so ugly. . . Yes, Xiao er also looks at the face value! The classic case is the Tmall store of a large listed company, from more than 20,000 views per live broadcast to hundreds of views per live broadcast.