In 1990s, Chow Tai Fook began to expand into Chinese mainland market. 1In August, 1998, Chow Tai Fook opened the first franchise store in China in Jianguomen Gui You Shopping Mall. Since then, Chow Tai Fook's domestic business has entered a period of rapid development. From June 5438 to February 2002, Chow Tai Fook opened its Guangzhou Head Office in Beijing Road Pedestrian Street in Guangzhou, which was Chow Tai Fook's100th franchise store in China. In July 2004, Chow Tai Fook opened its 200th franchise store in Shanghai Jiuguang Department Store. At present, Chow Tai Fook has more than 500 branches in China.
Chow Tai Fook not only has a long history, but also strives for innovation. Always walk in the forefront of the new trend of jewelry, cater to the needs of consumers and lead the fashion of jewelry consumption. In response to the needs of young consumers, Chow Tai Fook launched a new generation brand-CTF 2, focusing on the young accessories market. Its design and materials are based on trends, innovation and diversification, highlighting the unique temperament and taste of the younger generation. The number of ctf2 mainland counters and franchise stores has developed to nearly 180.
2004 is the 75th anniversary of Chow Tai Fook Jewellery and Gold Company. At the grand celebration of Chow Tai Fook's "Diamond Jubilee" year, Chow Tai Fook launched a brand-new brand logo, which fully reflected Chow Tai Fook's strong strength, steady goodwill and creative and fashionable characteristics. The creativity of the new brand logo comes from the initial letter "C" of Chow Tai Fook (Chow Tai Fook's English name). The main pattern consists of two Chinese characters "C" inside and outside: the round and powerful oval capital letter "C" contains a beautiful lowercase letter "C", which vividly shows Chow Tai Fook's strength and confidence in the perfect unity of classics and fashion, rich experience and unlimited creativity, and highlights Chow Tai Fook's comprehensive integration.
Chow Tai Fook has many experienced and quick-thinking professional designers. They often visit large jewelry exhibitions around the world, feel fashionable and inspire, and their excellent works have won many awards in various international jewelry design competitions.
Chow Tai Fook also has its own diamond jewelry processing factory, which produces all kinds of jewelry by itself, forming a "one-stop" of raw material procurement, production, goods sales and after-sales service, ensuring to provide excellent products and services to customers. Chow Tai Fook also invested and set up a diamond grinding factory in South Africa, specializing in diamond cutting and polishing. As a result, De Beers, the world's largest supplier of rough diamonds, obtained the right to process and distribute rough diamonds, and became one of 93 international authoritative diamond dealers in De Beers (now DTC Diamond Sales Center).
For more than 70 years, Chow Tai Fook has been adhering to the business philosophy of "good quality and low price" and has made outstanding contributions to the development of the jewelry industry. 1956,999.9 pure gold jewelry was initiated by Mr. Zheng Yutong, and it was stipulated in the gold products legislation of the Hong Kong government in 1984 as the fineness standard of gold jewelry in Hong Kong. In 1990s, Chow Tai Fook innovatively carried out the policy of "one price for jewelry", and set the commodity price as direct cost plus reasonable profit, so that customers could get high-quality products at preferential prices and truly experience the genuine feeling, which won the trust and support from all walks of life and laid a solid foundation for Chow Tai Fook's leading position in the same industry.
For a long time, Chow Tai Fook not only has good sales performance, but also provides comprehensive quality services to consumers. It has always been appreciated by peers and customers, won numerous awards in various service industry evaluations, and its brand value has been continuously improved.
200 1 Chow Tai Fook won the "200 1 Service Retailer Award" organized by the Hong Kong Retail Management Association; In 2002, Chow Tai Fook stood out from 765,438+0 institutions in Hong Kong and won the "2002 Hong Kong Tourism Board Tourism Service Award", and was selected as one of the "Top Ten Famous Brands in Hong Kong" in the selection of the top ten famous brands in Hong Kong. It is also the first and only brand in Hong Kong jewelry industry to win this honor.
In 2004, Chow Tai Fook ranked 66th in the list of "China 500 Most Valuable Brands" jointly sponsored by the World Brand Lab and the World Economic Forum, with a brand value of 6.963 billion RMB, and it was the only brand in the top 200 that mainly focused on jewelry.
In April, 2005, Chow Tai Fook was awarded the title of "the first comprehensive market share of similar goods in 2004" according to the statistical results of the 2004 commodity sales survey of large retail enterprises in China released by China Business Federation and China National Business Information Center.
In June 2005, the trademark of Chow Tai Fook Jewelry (Shenzhen) Co., Ltd. was recognized as "China Famous Trademark" by the Trademark Office of the State Administration for Industry and Commerce.
In August, 2005, Chow Tai Fook ranked 58th in the list of "China's 500 Most Valuable Brands" released at the World Brand Congress jointly sponsored by World Brand Lab and World Manager Weekly, with a value of 8.275 billion. Chow Tai Fook is the only jewelry brand in the top 200.
On June 5438+ 10, 2005, Chow Tai Fook was successfully selected as the "Top Brand List of China" in the 2005 "2 1 Century Luxury Brand List" jointly organized by China's top financial media "2 1 Century Business Herald" and Gallup, a world-renowned consulting firm.
In April, 2006, the China Business Federation and the All-China Business Information Center released the statistical results of the commodity sales survey of large retail enterprises in China in 2005, which showed that Chow Tai Fook was once again awarded "the first comprehensive market share of similar products in 2005" and "the top ten industrial brands favored by retail enterprises in 2005".
In 2006, in the "China 500 Most Valuable Brands" jointly selected by World Brand Lab and World Managers Weekly, Chow Tai Fook rose from the 58th in 2005 to the 56th, with a value of 8.275 billion to 8.606 billion, and remained the only jewelry brand among the top 200.
In March 2007, according to the latest statistical monitoring results of China Business Federation and China National Business Information Center, Chow Tai Fook ranked first in the comprehensive market share of jewelry products in China in 2006, and also ranked first in the comprehensive market share of jewelry products in China for three consecutive years!