Three elements of graphic design:
A. Creativity is the first element of graphic design. Without good ideas, there will be no good works. In creativity, we should consider three conditions: audience, media and cultural background.
B, composition: composition is to solve the spatial relationship between graphics, colors and words, so as to be novel, reasonable and unified.
C. Color: Good graphic design works pay attention to harmony, contrast, balance, rhythm and rhythm in the use of screen colors. Plane composition
The main elements of a plane include points, lines and faces. Basic elements such as points, lines and surfaces are transformed into specific visual elements-important elements such as shape, size, position and direction, which are combined with the basic skeleton to achieve the functional, practical and aesthetic purposes of visual communication. Common basic bones include duplicate bones, approximate bones, gradual bones, emission bones, dense bones, contrast bones and special bones.
Plane composition is the basic method to cultivate creative thinking ability and design ability. In the learning process, the knowledge of these three aspects is applied flexibly through the way of proposition, so that the brain can initially form a flexible and reasonable combination of elements and create new graphics with novel and interesting visual effects.
Color composition is mainly about the theoretical principle of how to match colors. It is necessary to distinguish the physical theory of color, such as how color is produced, the basic classification of color, the three elements of color, the addition and subtraction of color, the function and psychology of color, etc. Color design is to convey the style of works through the functions of hue, lightness and purity of colors. But in the application of color, what is more important is how to apply color vision, color psychology and color emotion to create richer colors, how to make works better convey the connotation of works, and how to improve the character and effect of design. If we can master these contents, practice more and explore more, we can highlight the personality and creativity of the works in the future study and design creation, so that the works have stronger visual rendering power and visual tension. Therefore, color composition is an essential professional theoretical knowledge in the field of modern art design.
Plane composition is expressed in two-dimensional space, then three-dimensional composition is expressed in three-dimensional space. Three-dimensional composition is a subject that studies how to combine three-dimensional modeling elements into personalized and diversified three-dimensional forms according to certain principles in three-dimensional space. The core content of three-dimensional composition is mainly the basic course of understanding three-dimensional sense, understanding object structure and creating spatial form. The form of two-dimensional plane can be brought into three-dimensional space for expression. It mainly reflects the ability of modeling and composition through the use of various materials, recombines materials with three-dimensional modeling and creates a new style of modeling. On a two-dimensional plane object, the height, width and depth of the object are given, and then new shapes are expressed by various materials. The three-dimensional structure conforms to the principle of mechanics, and the combination of material and technology is the perfect embodiment of art and science. Through the study of three-dimensional composition, you can feel the sense of space, the ability of spatial imagination and the ability to control three-dimensional space, and you can enhance your hands-on ability and three-dimensional space modeling ability.
Composition design is the basis of all modeling design. Through the connection between things, create new ways of thinking and expression, and lay the foundation for creating better design works. In the process of building video, producers develop information into units with different regions, which are called visual elements. Only by arranging the elements into meaningful video items and putting them on the carrier can the information be conveyed. As the basic visual elements of visual communication, point, line, surface and body have various application techniques and creative styles in visual communication design. In order to make them serve the theme and content of design more fully and appropriately, we must excavate and refine the visual elements of design. [1] British painter and sculptor william hogarth once said that the central area of vision is limited, and the fovea is the only place with sharp resolution, but the area it covers is only a small part. The farther away from the fovea, the less clear the rest of the field of vision. At the same time, he used a set of horizontal "A" letters to illustrate this point. The picture shows the eyes looking at a row of letters "A" from the usual reading distance. If the eyes stay on any "A", the other letters will become blurred, and the place where the eyes stay is called the visual focus. According to this characteristic of observing things with eyes, the performance characteristics of any static visual art seem to follow this visual law. Such as: the focus theory of sketch observation, the theme area in painting creation and the visual center in graphic design. If the visual elements of graphic design are arranged and combined, the visual focus is undoubtedly the first role. In other words, it is the first landing point in visual browsing and the core of layout information, which should have strong visual tension and visual impact. Because it is the visual center. Its visual elements are characterized by strong opposition to other comprehensive information elements, which is based on their differences. The greater the difference, the stronger its visual expansibility. Peng Zhongping's face is first composed of planes, that is, points, lines and faces that we often say. The repetition, approximation, gradual change, variation, contrast, assembly, emission, specificity, space and contradiction space, segmentation, texture and illusion of these points, lines and surfaces in the picture. Can be used alone or in combination. Learning plane composition, I think, follow the book to draw some pictures that bring visual dislocation, such as the repetition and emission of points, lines and planes, and feel the neat, orderly and abstract rules of formal beauty.
Secondly, color composition, focusing on the principle of color composition, color balance and contrast, color proportion and rhythm, and their mutual echo. Then, learn the colors suitable for any industry, match colors according to the industry, and do corresponding poster exercises.
Finally, three-dimensional composition, if it is in the plane field, learning three-dimensional composition mainly needs to understand the shaping of the sense of space in the picture, that is, light, texture, volume and beauty. Learning can focus on how to highlight the sense of space of the main body of the picture to do design exercises.
In fact, the design should integrate three main components. In fact, you are reviewing the three main components instead of making a work, but you are not interested in applying the principles. Contrast, repetition, alignment and intimacy.