With the improvement of people's material living standards, the demand for luxury goods has also increased greatly, among which jewelry is favored by people, especially women. Nowadays, more and more jewelry stores appear in the most prosperous areas of the city, and jewelry counters also occupy an dominant position in large shopping malls.

Because jewelry is a valuable commodity, its nature determines that this commodity can only be sold in a semi-closed counter. Therefore, there is basically only one way to display jewelry stores-bar cabinets. Moreover, jewelry is a very small commodity, and the area of general specialty stores or counters is not large. Compared with other shops, the lighting method is much simpler.

Although natural light is the most ideal light source to appreciate natural gemstones, in actual sales, due to the limitation of space, merchants often choose artificial lighting for lighting. How to display the value of jewelry with appropriate light sources has become a concern of jewelers. When decorating storefronts or counters, some jewelers usually only pay attention to bright enough light to make the whole storefront feel gorgeous and magnificent, but ignore the proportional distribution of light sources, making there no difference between sales subjects and non-sales subjects, and the jewelry placed in counters lacks a sense of hierarchy. In addition to unnecessary waste, the high temperature and electromagnetic radiation of too bright light will also damage the color of the object itself, especially affecting the structure and chemical composition of some organic gems, such as pearls, corals and amber. In addition, according to psychologists' research, dazzling lights will also have an emotional impact on customers and business personnel of jewelry stores, and will also affect the success rate of jewelry trading.

Good display light environment is influenced and restricted by illumination, spatial sense, color rendering, stereoscopic impression, glare, stability and other factors. The store decoration company reminds you that the following factors should be considered when designing:

Aesthetics:

It should have the function of decorating the space, setting off the atmosphere and beautifying the environment. Lighting design should meet the needs of jewelry display as much as possible, and at the same time meet the requirements of interior decoration of display cabinets. Adjust the luminosity according to the needs of different ornaments or display personality, and provide comfortable, prominent and vivid display space.

Artistic quality:

Adhere to the design of seeing the light but not seeing the light, and avoid glare from damaging the stereoscopic image of the eyes. Make full use of lighting to express the space and level of the showcase, as well as the three-dimensional sense of exhibits and decorations. Lighting conveys the special three-dimensional sense and texture of the ornaments, and reveals the aesthetic feeling of the texture, texture and color of the exhibits.

Suitable. Illuminance:

In jewelry design lighting, small ornaments such as gold, platinum, pearls and diamonds need to be highlighted by accent lighting, and their illuminance should be high enough, and the ratio of illuminance to ambient illuminance is about10 ~ 30:1; There are also some jewels, such as jade and crystals. Pay attention to softness and the illumination should not be too high.

Pay attention to the sense of space:

In order to highlight a theme or a part of the display space, the display cabinet should be displayed in two forms: regional lighting and special effect lighting, so as to deliberately form the contrast and change between bright areas and dark areas, create various required space atmospheres, and make the lighting zones and bright areas and dark areas with different brightness form a sense of space. On the whole, point light sources should be used less, and each ornament should project a narrow beam with a contrast of 1:30, so as to enrich the level of space and fully express the personality of each ornament.

Lighting and color matching:

Match reasonable color temperature according to the type of jewelry, such as gold jewelry can be illuminated with warm white; And silver products or gem products can be carried out with 5500K cold white light.

Lighting. Using light sources with the same color temperature in the same area will make pearls show flashing light and charming illusion, make colored gems show more vigorous colors and bright light, and make diamonds show more crystal clear, pure fire color and whiteness.

Reflect the characteristics:

Such as gold, pearls and other jewelry that rely entirely on reflected light, pay attention to the direction of light incidence and let the reflected "bright spot" stimulate customers' eyes; Jade, crystal and other jewelry that pay attention to light transmission should pay attention to light transmission.

Security:

In lighting design, we should strictly follow the provisions and requirements of standard design. When choosing building electrical equipment and materials, we should carefully choose some reputable manufacturers or brands with guaranteed quality, and at the same time, we should fully consider the harm of environmental conditions (such as temperature, humidity, harmful gases, radiation, steam, etc.). ) to jewelry. Also need to pay attention to deal with ventilation, heat dissipation and other issues.

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