First place: Mou.
The success of opportunism is unrepeatable.
When China's market changed from a planned economy to a market economy, most China entrepreneurs didn't know the meaning of the word "marketing", they only knew "buying and selling". The basic principle of trading is to buy at a low price and sell at a high price. Mou knows this well.
Of course, Mou is smarter and more discerning than ordinary businessmen, and he can seize a lot of market opportunities in the early stage of market opening. At this time, whoever can seize the opportunity means victory.
Of course, Mou, who has been in prison, is bolder and more heroic. It was with his market opportunity and shrewd heroism that Mou fought a classic battle. He traded his daily necessities for four Russian-made-154 jetliners.
No matter how you look at it, Mou's success at that time was a stroke in the modern commercial history of China. It was this large sum that deeply stimulated the businessmen in China at that time. They are called businessmen because their main job is not to do business management or actually to do marketing well. Their main job is to find market opportunities every day, constantly capture such market opportunities, and strive to convert them into RMB. Because, in the process of China's economic transformation, there are indeed too many opportunities.
Second place: Shi Yuzhu.
Marketing has only one word: consumers.
Shi Yuzhu is really a marketing genius. 1989, when Shi Yuzhu invented 640 1 Giant Hanka, he only had 3800 yuan on him, which was borrowed for advertising. When the sales revenue of the giant Hanka reached 200,000 yuan, many companions clamored for sharing the money, but Shi Yuzhu insisted on putting all the 200,000 yuan into advertising, and as a result, the sales revenue of 6,543.8+0,000 yuan was realized in the second month.
In the golden age of giant brain, Shi Yuzhu initiated the way of large-scale corps operations to promote sports. Shi Yuzhu's planning concept embodies a strong sense of professionalism everywhere, and the giant's advertisements also have the style of soldiers.
But the fall of the giant made Shi Yuzhu sober. He began to reflect on this huge and ineffective marketing method, so he had melatonin behind him. In 200 1 1 year, the sales of melatonin exceeded 200 million yuan in one fell swoop, creating a monthly sales record of single products in China health care products market; This year's sales reached 65.438+0.3 billion yuan, and profits and taxes reached 65.438+0.2 billion yuan.
At present, the advertisement of melatonin is still criticized by people, and its commercial appeal makes it difficult for many people to accept and adapt. However, criticism belongs to criticism, and the actual market effect shows that this advertisement has achieved great success.
Third place: Lu Changquan.
Marketing is not selling better, but selling differently.
Founder of cutting marketing theory, famous brand marketing expert, chairman of Beijing Zanbo Marketing Management Consulting Co., Ltd., visiting professor in MBA class of Tsinghua University, Peking University, Haier Business School and Central Party School. A series of successful marketing operators and designers in China, marketing guru and China.
Lu Changquan is good at cutting marketing, and he also created a set of cutting marketing theory: cutting the market from the perspective of competition, drawing his own market map, pushing opponents aside, giving up a channel and letting himself occupy the market. Marketing is not selling better, but selling differences. The most effective way to achieve differentiation is cutting marketing.
Relying on the cutting marketing theory, Lu Changquan has successively built famous brands such as Ningcheng Laojiao, Dong 'e Ejiao, Changshouhua Corn Germ Oil, Lu Hua Peanut Oil, Bull Safety Socket, Dong Peng Ceramic Tile and Yanghe Blue Classic. It can be said that Lu Changquan is a leading figure in the field of domestic marketing planning, and even many university teachers who talk about marketing planning are his students.
Fourth place: Ye Maozhong.
Conflict theory dominates the world.
Ye Maozhong, in the past 24 years, has carried out integrated marketing communication planning and brand design for more than 200 enterprises, and creatively shot more than 0/000 commercials/kloc-0, so as to rapidly enhance the brand and sales volume of enterprises; From "everyone knows" to "do you really know", in the past 20 years, there have been too many brainwashing advertisements in Ye Maozhong-"Men go to Lanhai's home twice a year", "Washing is healthier" and "nutrition is still steaming" ... It can be said that it is a brand of running water and iron Ye Maozhong.
Ye Maozhong is a consequentialist, and his views on advertising are very direct-anything that can make my clients make money is a good advertisement. This is completely different from 4A Company's goal of pursuing creativity, beauty and social responsibility.
Ye Maozhong has made great contributions to the advertising industry, because he pioneered the practice of asking customers for "sky-high prices"! And achieved results, and won the trust for the advertising industry practitioners!
Fifth place: Du
Intelligence quotient tax collector
Du, male, 1973, from Xihua County, Zhoukou City, Henan Province. He is currently the chairman of the small pot tea company. 1992, engaged in teacher work after graduation from normal school. Two years later, he quit his job as a teacher and started his own business. He founded several well-known brands such as Beijia, Haoxingxi, E-Man e-book, 8848 titanium mobile phone and small pot of tea.
Du has long focused on the research of user needs, new technologies, product definitions and user experience. He knows more about technology and consumers. He knows how to make complex technology serve consumers and how to turn consumers' needs into products. He is the bridge and translator between technology and demand.
"Demand is the key, experience is the foundation, and brand is the soul" is Du's company philosophy. With this marketing concept, many well-known brands such as Good Memory, Good Memory, E-book, 8848 Titanium Mobile Phone and Small Pot of Tea have been built one after another. 20 191010,2019 hurun report: du ranking 1507.
Sixth place: Li Guangdou.
Cctv brand consultant
Li Guangdou has been engaged in marketing planning since 1990. He has served as a marketing advertising consultant for many domestic enterprises such as Yili Group, Mengniu Dairy, Guang Ri Elevator, Minsheng Pharmaceutical, Guyuelongshan, China Merchants Bank, Changhong, Dehui, Xilinmen Group and Tsingtao Brewery. He has rich experience in brand building and marketing, and won the Outstanding Merit Award of China Planning Industry.
Brand marketing agencies in Li Guangdou provide customers with all-round brand strategy and marketing advertising planning. Brand marketing agencies in Li Guangdou have the advertising agency rights of CCTV and other news media and major newspapers, TV stations and magazines all over the country, and can promote products or services for customers to the maximum extent according to their specific requirements.
Li Guangdou's successful planning representative works include: star advertisement of Little Overlord Learning Machine, CCTV's "Yili Cup" my favorite Spring Festival Gala, advertisement of "Mengniu: My Home in Beautiful Grassland" and event marketing of "Mengniu: Special Milk for China Astronauts".
Seventh place: Li Zhiyong.
Commodity artistry, art commercialization
Guangzhou Tianwen is a very young enterprise. Its founder Li Zhiyong has been working hard in the field of daily chemical for many years and successfully managed several tens of billions of brands. Tian Wen is one of the few brand planning organizations that provide services to daily chemical, professional line, cosmetics e-commerce and WeChat business at the same time, and has a deep understanding. It is also one of the lowest-key brand planning agencies in the cosmetics industry.
Guangzhou Tian Wen is committed to brand building and promotion based on the principle of "artistry of goods and commercialization of art". At present, the main cases are Pang Hu, Shuima, UCO Youke, Danzi Group, other energy and magic beauty.
Eighth place: Chen Dan.
Founder of Zhengbang Brand Design
Zhengbang Design is a well-known brand recognition design company in the industry. Is an expert in designing, updating and managing brands, integrating brand, design, CI and management to provide customers with "Zhengbang Effective System" service.
Zhengbang integrates brand, CI, management and design, and provides customers with services such as visual identification system design, conceptual behavior identification design and brand research strategic positioning. , and form its own characteristics, systematic, standardized and pragmatic, focusing on helping enterprises solve practical problems in brand development, with remarkable results, and existing enterprises have benefited a lot.
At present, Zhengbang has branches in the north, Guangzhou and Shenzhen, with more than 700 employees. It is said that they have designed VIs of hundreds of billions of enterprises such as China Southern Power Grid, China Telecom, People.com, China Mobile, Meituan Takeaway and Wanda Group.
Ninth place: Liu Zhiyong
NetTuiWorld founder, event marketing expert
NetTuiTianxia was founded in Shenzhen on 20 13. He is good at low-cost marketing such as network brand communication, event marketing planning and news hot speculation. Its clients include Huawei, BYD, Lala, Shuibei Jewelry, Yun Qi Mountain, Zotye Automobile and many other well-known companies. The traditional 4A company needs 5 million yuan to achieve the communication effect, and only 6.5438+0 million yuan is enough to push the world.
Therefore, there is a saying in the marketing circle that "100 million people are looking for Lu Changquan, 10 million people are looking for Ye Maozhong, and 1 million people are looking for Liu Zhiyong", and the practice of "sunshine marketing, transparent budget, and refusing to fool around" has been promoted all over the world, so a large number of diehard customers of small and medium-sized enterprises have gathered in recent years.
Wangtuitian has never participated in any competitive speech or any selection, and its founder Liu Zhiyong has never participated in any exchange meeting in the marketing industry. It can be described as a low-key marketing planning company to the extreme.
Tenth place: Zhu Yutong
General Manager of Shenzhen Adoption Marketing Planning Company
In 2005, it was selected as "Top Ten Marketing Experts in China in 2005" by Southern Metropolis Daily, CCTV, Sina Finance and other media. Publishing monographs: Exposing an advertiser's "conspiracy", extraordinary planning, marketing X files, solving marketing mysteries, channel conflicts and challenging China's eight marketing problems.
Long-term consultant of Sales and Market magazine, director of Advertising Guide, consultant of Market Weekly magazine, expert consultant of China Business News, and visiting lecturer of Tsinghua University Institute of Continuing Education.
/kloc-In the past three years, he has created TCL mobile phone "New Image of China Mobile Phone", Yishengtang Three Snakes "Youth Vaccination" series advertisement, Wan Jiale "Fire Pioneer" series advertisement, Guangzhou Mobile "Accept SMS and Accept Love" series advertisement, Great Wall Dry Red series advertisement, a solar water heater series advertisement, Tsingtao Brewery original "Live differently" series advertisement and Meiling refrigerator.
In 2020, enterprises in China are moving towards a new turning point. On the one hand, the global economy has almost collapsed, and the vast number of export-oriented enterprises can't see any hope, but the goal is still difficult: stick to it, survive the winter and never retreat. On the other hand, domestic consumption is weak, commercial enterprises are struggling to support, and the real economy is devastated.
At that time, Yu Dafu once said with deep sorrow: "A nation without great men is a poor biota; There are great people who appear without cherishing them. This is a hopeless slave state. " At this time of economic crisis, it is our sincere and solemn attitude to choose truly powerful marketing planning experts to help national enterprises through the cold winter.