Question 2: Guidance refers to checking the display of shops? Guide what? What's the purpose? I'm also a salesman. I make drinks. Where is the fastest? I think it's still a pile, especially on holidays. That's what you said. Of course, the location should be good, usually at the cashier's desk, because if the passenger flow is large, the checkout will be more concerned. As for shelves and end shelves, it depends on their position. If it is the first position, take the last shelf. If there is no position for the end shelf, please use the first position shelf. Shelves outside the second group are of little value, because the whole group of shelves is a long-term investment, and the main purpose is to promote their own products. Of course, people also have an inert product to put behind, and no matter how good the product is, try not to go in unless it is a die-hard fan of a certain brand (in my opinion). You can refer to the display effect of Coca-Cola and Pepsi in the supermarket. Heap a pile on holidays, make it bigger! POP should stand out.

Question 3: What is the knowledge about the exhibition? First, the definition of exhibition:

Exhibition refers to the overall configuration and combination of products in a certain space by using various exhibition techniques and methods, reflecting brand style and taste in a beautiful artistic form, creating unforgettable feelings for consumers, shaping sensory and thinking identity from life and situation, thus stimulating consumers' desire to buy and achieving the purpose of selling goods.

Second, the display principle:

1, customer-centric. In order to really attract customers' attention and interest, the contents and outstanding features of the exhibition must be what customers want to know and see, especially considering the potential needs and interests that customers are not aware of. In other words, the key to the exhibition is to meet the specific needs of customers, thus satisfying consumers' senses and desires, and at the same time reflecting the value of products.

2. Pay attention to artistic techniques and ingenious ideas. Pay attention to harmony and create beautiful forms to express and explore the connotation and style of goods, so as to close the zero-distance contact between customers and products, deepen customers' understanding of products and brands, generate purchasing desire and create consumption experience.

3. Highlight products and interpret brands. Show the style and personality of products, and reflect the image and internal form of enterprises and brands. In terms of content and means, it fully reflects the value composition and credibility of products, so that customers can choose products in an informed, voluntary and pleasant situation.

4. Emphasize individuality and avoid similarities. When displaying products, uniqueness and innovation are to conform to customers' pursuit of individuality. The distinctive personalized style and unique design creativity can make people feel refreshed and unforgettable.

In short, when displaying products, we should adhere to the principle of product display, and make flexible use and innovation according to different types, styles, grades, quantities, marketing seasons, differences in the size and spatial pattern of stores and the specific conditions of target customers, so as to achieve the best results of product display.

Third, the display standard:

1, display standard for small four pieces in high cabinets:

Principle 1

In an independent counter, products should not be displayed in more than three forms, which will appear overall, atmospheric and beautiful.

Principle 2

Products with the same style should be displayed together as far as possible, as shown in figure 8:65438 +0 vertical grid ordinary printing series; The second vertical grid grinding series;

(Note: If there is space, it can be divided into embroidery, printing and yarn weaving. If the counter space is not large, you can mix and match the display. )

Principle 3

The top floor generally displays products that need to be recommended, and the second and third floors are generally used to display high-profit products. This position is the most taboo to display products with no gross profit or low gross profit. The lowest-level products usually have a downward trend in sales cycle and are usually displayed in the form of boxes.

Principle 4

The replacement cycle of each product is 5-6 days.

2. Display standard of high cabinets and large tables

Principle 1

A set of large general display cabinets, with no more than 2 cabinets at most. The third and fourth squares are usually products with harmonious levels.

Principle 2

1-3 high cabinets need to display and promote new products.

Principle 3

The principle of color display should be used reasonably and the concept should be clear.

Principle 4

The proportion of products displayed on the high cabinet is 2/3 or 3/5 of the height of the cabinet, and the width of both sides is 5-8 cm, which is the most comfortable and suitable proportion.

3, the core display standard:

Principle 1

Displaying products at independent counters will make them look high-end, for example

Principle 2

Similar quilts should be displayed in a box as far as possible, such as: silk quilt series; Wool quilt series; Chemical fiber quilt series; (Note: If space is available).

Principle 3

The best-selling products should be displayed on the third floor from bottom to top.

Principle 4

The replacement cycle of each product is 3-4 days.

4, pillow cabinet display standard:

Principle 1

Classified placement, consistent direction, goods up, neat and flat.

Principle 2

The picture is consistent with the product.

Principle 3

The price tag is uniformly marked in the same direction of the goods.

Principle 4

The package is intact (if damaged; Should be replaced in time)

5, boutique cabinet display principle:

Principle 1

In an independent counter, products should not be displayed in more than two forms, which will appear overall, atmospheric and beautiful. Or the same multi-color matching sample,

Principle 2

The display should be simple and generous, with the same width from top to bottom and fine workmanship.

6, the bed display standard:

Principle 1

Sponge pads and pads are each 1, and pillows are not less than ... >>

Question 4: What is the significance of exhibition to sales? The exhibition is a part of visual merchandising. Through the exhibition, we can convey the sales policy and product characteristics to customers. The ultimate goal of display is to increase sales. It's called VMD now.

Question 5: The purpose of fresh display is to highlight key commodities.

Clear division by category and price

Partition by color and size

Introduce goods with POP, etc.

In short, through the display, customers can see the goods in the store at a glance and recommend key goods at the same time.

Japan Shanshan visual sense

Question 6: What are the three principles of commodity display? The purpose of commodity display is to standardize commodities, facilitate copying and maintain consistency.

Reasonable and scientific commodity display can play the following roles: increasing sales profit, vivid terminal construction and promoting consumers' desire to buy; Improve commodity inventory and inventory control management; Create beautiful display and highlight corporate image; Strive for the largest exhibition area and make full use of storefront space.

Reasonable and scientific commodity display can greatly increase sales. However, many chain enterprises lack sufficient attention to this. For example, at present, many chain companies ask advertising companies to design them. Advertising companies mainly focus on design VI, lacking suitable design, and lacking the concept of display and planning for shops in different regions. Even with different shapes, there are differences in the placement of goods and shelves, and the number of columns will also affect the display of goods. Therefore, specialized chain management experts should be invited to check the design.

Question 7: What is the purpose of layering in the display of clothing products? Please be counted by the exhibitor of Shanghai Fashion Show Wenrui Training Camp. The purpose of layered display of clothing products is to make customers see the goods clearly, have a happy mood, enjoy the aesthetic feeling, enhance their desire to buy and realize the purpose of selling goods.

Question 8: What are the eight principles of commodity display? The purpose of commodity display is to standardize commodities, facilitate copying and maintain consistency.

Reasonable and scientific commodity display can play the following roles: increasing sales profit, vivid terminal construction and promoting consumers' desire to buy; Improve commodity inventory and inventory control management; Create beautiful display and highlight corporate image; Strive for the largest exhibition area and make full use of storefront space.

Reasonable and scientific commodity display can greatly increase sales. However, many chain enterprises lack sufficient attention to this. For example, at present, many chain companies ask advertising companies to design them. Advertising companies mainly focus on design VI, lacking suitable design, and lacking the concept of display and planning for shops in different regions. Even with different shapes, there are differences in the placement of goods and shelves, and the number of columns will also affect the display of goods. Therefore, specialized chain management experts should be invited to check the design.

1, commodity display principle

● Clear classification. Goods of the same category are displayed together, which is convenient for customers to buy at one time.

● The goods are obvious. There should be no place where customers can't see clearly, and there should be no place where small commodities are blocked by big commodities.

● The customer reaches for it. Boxes with lids should not be displayed on shelves, and the height of the display should be considered to facilitate customers' access.

● The shelves should be full. The shelves are full of goods, which can leave a good impression on customers and improve the logistics benefits of commodity turnover.

● Centralized display of related commodities. Displaying related products together can not only facilitate customers to buy, but also stimulate customers' desire to buy. It should be noted that related goods should be displayed on different shelves in the same channel, in the same direction and on the same side, not on both sides of the same set of double-sided shelves.

● Separate goods that affect each other. For example, goods with bad smell, food, and goods that need audition or audition are all isolated in relatively closed sales units.

● Put impulsive purchases in obvious places to attract customers.

● Set commodity departments and groups with large passenger flow near commodity departments and groups with small passenger flow.

● Set the cargo hold according to the customer's flow law.

● Location setting should consider whether it is convenient for loading and unloading.

2. Commodity distribution

1), commodity classification

Different industries have different classification methods. In the retail industry, it is best to classify according to consumers' consumption habits and put together related products that consumers may buy.

(1), classification principle of large classification

In the supermarket, it is better not to divide it into more than ten categories, which is easier to manage. However, it still depends on the business philosophy of the operator. If operators want to expand their business scope to a wide range of fields, they may have to use more big classifications. The principle of general classification is usually divided according to the characteristics of commodity production source, production mode, treatment mode and preservation mode. A large group of similar commodities * * * together as a general classification, such as aquatic products is a general classification, because the sources of commodities in this classification are all related to water, sea or rivers, and the ways of preservation and treatment are similar, so they can be classified as a general category.

(2) Classification principles.

A: according to the function and use of the goods.

According to the function or use of goods when they are used by consumers, such as candy and biscuits, a middle classification of "breakfast connection" is divided. Breakfast connection is a concept of function and use. These products are provided to solve the problem of "rich breakfast" for consumers, so in terms of classification, this intermediate classification can be composed of toast, bread, jam, peanut butter, cereal and other commodities.

B: according to the manufacturing method of the goods.

Sometimes the uses of some goods are not exactly the same, and it is a bit difficult to divide them according to their uses and functions. At this time, we can approximate the method of commodity manufacturing. For example, in the large classification of livestock products, there is a Chinese classification called "processed meat", including ham, sausage, hot dog, fried chicken, bacon, bacon and other commodities. Their functions and uses are different, but they are similar in manufacturing, so "processed and reproduced meat" has become the classification of China.

C: According to the origin of the goods.

In the business strategy, sometimes it is hoped to highlight the characteristics of certain commodities and must be managed specially, so the origin of commodities is developed as the basis for classification. For example, some stores attach great importance to foreign customers in the business circle, so they pay special attention to the management of imported goods, classify "imported biscuits" as the middle category, and put ... >; & gt

Question 9: What is the theme, purpose and brief introduction of the merchandise display in the jewelry counter? Come on, mingyuan 1-02 14. This is Wei.