The gold in a gold shop is more expensive than the international gold price, and there is also a charge for the work.
1. Lag. At present, the price of gold is around 372, which is only half a year. It was really above 465,438+00 six months ago. At that time, the retail price was about 450 plus basic labor costs, that is, the cost of turning gold nuggets into jewelry, plus rent, water, electricity and labor. The general gold shop's capital cycle can't keep up with the fluctuation of gold price, so a large number of goods can't be sold immediately, and at that time, the gold price was high, and it was impossible to sell at a loss.
2. Exquisite work fee, the inevitable new work fee, this fee is the intensive work fee, so you will find that the classic model sometimes has no intensive work fee.
3. routines. One is that the price is high and there is no fine work fee.
There are generally two kinds of gold products in gold shops, one is gold chain, gold bracelet and gold ring. The process is relatively simple, and the labor fee/handling fee of gram X+ is traded at the gold price on the same day. The price of this product fluctuates with the price of gold. Other pure gold products, such as hard gold or other complicated pure gold ornaments, generally have a price tag, that is, how much is this, how much is that, and so on. K gold products, whether pure gold or inlaid gold, are almost not sold by gram, but by marked price. Pure gold products have no thresholds and barriers, and the price is very sensitive. It is not that there is no monopoly on "three barrels of oil". Everyone in the market will not lower you, and it will be their own loss.
A gold shop actually has two gold prices, one is the inventory price, which is the price when buying the gold in the warehouse, and the other is the selling price, which is the price for customers. These two prices are influenced by the international gold price. There are two prices because there is a time difference between buying and selling goods in a gold shop, and the price of gold will change during this time difference. In addition to sales data, the profit and loss of gram-priced gold products are also affected by the price of gold in stock and the price of gold sold. If the share price of gold is low and the selling price of gold is high, the profit of the gold shop will be great. If the share price of gold is high and the selling price of gold is low, the profit of the gold shop will be compressed or even lost. In addition to general marketing operations, it is also a compulsory course for every operator to control the price of gold in stock and cope with the changes in international gold prices. Even sometimes losing is earning, and earning is losing, which is quite a test of IQ.