Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - Lv parent company announced the completion of the acquisition of Tiffany. What is the reason for LV's acquisition of Tiffany?
Lv parent company announced the completion of the acquisition of Tiffany. What is the reason for LV's acquisition of Tiffany?
With the improvement of people's living conditions, many people are now very familiar with luxury brands. According to media reports, the parent company of lv will complete the acquisition of Tiffany. After the news was reported, it immediately attracted the attention of many netizens. After all, Tiffany, as an old luxury brand, didn't expect to survive being acquired by others this year. From here, we can also see how depressed the economic market is this year, and there is no way for an old brand like this to survive. So today we will share why lv can buy Tiffany. You can like and pay attention to what you like.

First, the acquisition activity that lasts for one year.

First of all, I need to remind you that it is not because of the arrival of the epidemic that lv will acquire Tiffany, but that they have started the whole acquisition activity a year ago. However, because of the large space, the whole negotiation lasted for more than a year. With the impact of this year's epidemic, the luxury goods market was hit hard, so I finally sold my company. This kind of transaction is actually very common in the luxury market. After all, lv acquired many luxury brands before, and now it has become the company with the largest number of luxury brands in the world.

Second, will such an acquisition affect Tiffany?

This acquisition will undoubtedly have a great impact on Tiffany's personnel arrangement, because according to news media reports, Iv's parent company will announce the re-appointment of the top management of the group after the acquisition is completed. Obviously, after the completion of the acquisition, the local authorities did not have much initiative, but handed over all the power to Lu Company. But as a sales company, this is a normal operation. Moreover, lv itself does not really believe in the market-oriented operation of local separation, so it will definitely carry out a major exchange of blood.

Third, what are the details of this transaction?

It can be said that if you can buy a place at such a price, you must have earned it from lv company. Because this year's epidemic caused the luxury goods market to be very depressed, lv company was able to buy a position to leave the company at a very low price. At the beginning, their trading price was about $0/35 per share. Overall, it will cost about $654.38+062 billion, but now the total transaction price has dropped to $654.38+058 billion, a decrease of $400 million. For lv company, this is equivalent to saving a lot of money.