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How to improve the conversion rate of Tmall stores?
This is basically to focus on the picture. First, if your main map or promotion map is well done, traffic or clicks will definitely come up, but when it comes up, the feeling will not be transformed. At this time, you will start to do internal work. If you want someone else to come in, why not buy it? Because of your poor quality. How can he know your quality if he doesn't buy it? That's another reason. First, when you click on the baby, do all the pictures you see make others feel that the product is not good or looks like a fake? The second is your evaluation. This evaluation is very important, because it is the buyer's experience, which can explain whether this product is really good or not. Third, it is your price. In this era, I want to ask which product is not basically transparent in price? Customers want to buy this product, at least have a bottom in mind. For example, peers buy the same thing, others sell better than you, and the price is more favorable than you. Customers can shop around. Maybe you are the third one to come in. Why do others choose your product? As for the cost you told me, you can't make money if you buy it at such a low price. This price is not set by you, but by market forces. Will the customer ask you what your purchase price is? Put yourself in others' shoes. Fourth, your product positioning, each category has its own crowd, such as who automotive products are aimed at, who cosmetics are aimed at, who nuts are aimed at and so on. You can think about it, for example, your details or drawings are artistic words, which may be appreciated by one or two people, but you only have one or two orders. People in auto parts are successful people, and you may miss your artistic words. It may seem uncomfortable at first sight, or you don't know anything at all. Car parts are bought by rich people. They may not want to ask you questions, or they may not have time to ask you and so on. So you have to think from the perspective of these people, how to make a map of your store and how to attract such people. What shape do they like and so on. Fifth, it may be that your gift didn't exist at first, and the second may be that it has nothing to do with the product. . Sixth, is your mobile phone not doing well? Which category of current traffic does not exceed 50%? Some are as high as 90% or more. Whether it is a PC or a mobile phone, the first three screens are very important. You must do very well, very well, and say the important things three times. Evaluation must be well managed.