How can Tik Tok bring good goods?
1. Product quality
With more and more merchants live broadcasting goods, due to the increasingly serious phenomenon of commodity homogenization, many enterprises only pay attention to commodity prices to obtain quick profits, hoping that commodity prices can reach the best, while ignoring commodity prices to improve product quality. Some products are of poor quality. Although the product sales are good, users are dissatisfied with the product quality and poor after-sales service, which directly hurts fans, makes them more and more suspicious and loses fans.
2. Mode of delivery
Many people understand that live broadcast brings goods to make money, see that they have millions of accounts and start to bring goods, but the effect is not as good as expected. Because the products of fans and sellers don't match, no one buys them. So be sure to recommend products according to everyone. Product recommendation should be based on the age, usage habits, purchase level, product efficacy, ingredients, materials and other dimensions of customer groups. Only by recommending suitable high-quality products to show your professional knowledge can you improve online sales. This requires the host to classify the products before the live broadcast, clarify the efficacy, price and highlights of each product, and plan the product recommendation in advance.
3. Video content
Releasing a short video before the live broadcast of Tik Tok can attract many people into the live broadcast room, but we should pay attention to whether the content of this video has a strong correlation with the product, rather than attracting more people to achieve more because of the large amount of video.
4. User maintenance
The basis of live broadcast is the product, and we should also pay attention to user maintenance and let users remember it in order to get everyone's attention for a long time. Short video live broadcast can not only pay attention to products, but also maintain user relationships, keep in touch, and enhance users' trust and recognition of enterprises and products.
5. Model selection
Not every model is an online celebrity. Therefore, operators should shoot videos according to the expressive force of models. There are two main ways, one is to pay attention to products, and the other is to pay attention to cases. Products correspond to different models. Look for models who dress better and eat humorously. Good models, travel with outdoor models, and find models suitable for shooting according to products.
The above is how to introduce the goods brought by Tik Tok, I hope it will help you.