Between the flowers, a few courtesy greetings, it seems that everyone you know is doing well:
If you go to the north, Guangzhou and Shenzhen to work hard, enter a big company and get an annual salary of 200,000 to 300,000; The company has basically gained a firm foothold and controlled dozens of people; Into the system, the treatment has no bottom line, and the rank has risen steadily; Even those who do freelance work in China, some of them have become little-known online celebrities, and there are many photos of traveling abroad in their circle of friends. ...
The same knowledge and experience, except those with particularly strong backgrounds, seem to have similar starting points.
Why do "other people's classmates" get along well, earn a lot of money, and look relaxed, but they are tired to death every day and still get the salary of moonlight?
This phenomenon seems unreasonable, but it actually contains the law of economic operation.
What you can sell determines how much you can earn; The scarcer the capital you have, the greater your value and the more rewards you get.
If you divide making money into three stages, you will find that the physical strength paid in these three stages is decreasing step by step, but the return may be increasing.
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The first stage is to stand and sell your manual labor to earn money.
When I was studying at school, I liked to go to the snack bar to eat some mutton skewers or a bowl of rice noodles. While waiting for dinner, I chatted with the stall owner and asked how the business was.
Surprisingly, a stall with almost a thriving business can sell nearly a thousand snacks a day. Simply calculated, even if each profit is only one yuan, the gross profit of a booth can be 20,000 to 30,000 yuan per month.
Some time ago, the pancake aunt with a monthly income of 30 thousand became popular on the Internet, which also confirmed that the income of some small stall owners was really high.
At that time, there were many jokes on the Internet, mocking myself for quitting tomorrow to sell pancakes, but the number of breakfast stalls in Beijing did not increase significantly.
Because people who make money standing up like pancake aunt, every income is directly linked to the workload, one day they don't work, one day they don't eat. It seems that the accumulated income is quite high. Once divided by working hours, the rate of return is not so attractive.
People who earn money standing up have low returns because they have resources that many people have-physical strength and time.
If everyone has resources, then every practitioner must face thousands of competitors, and the bargaining power in the seller's market is very limited. Besides, there are only 24 hours in a day and only seven days in a week.
Some people are smart enough to realize that improving work efficiency can make time more valuable.
While taking care of their work, they persistently invest in education and training, acquire more irreplaceable work skills, gain stronger bargaining power and increase work returns.
But after all, such people are a minority, and most people do not have such knowledge, so they can only increase their income by increasing working hours; Time spent on work, in turn, squeezed the space for self-improvement.
1998, American columnist Barbara Allen Rick chose to work in six different cities in order to experience the life of the American underclass.
In order to ensure that she can truly experience the life of the local bottom people, she decided not to use her knowledge, education and contacts, cut off contact with her former friends, and started to work hard with her savings of $65,438+0,000.
Inspirational chicken soup likes to say that you are poor because you don't work hard enough, but what is the real ending of this story?
Barbara changed six jobs, retail, cleaning and service for the elderly, all with the same ending: she couldn't get rid of the poor life.
She wants to rent a remote house because she has no money. Because she lives far away, she spends a lot of time on meaningless commuting; Because she spends a lot of time on the road, she has no time to receive training and find a better job; In order to meet the living expenses, she had to do several odd jobs at the same time; Because of her day-to-day work, her gentleness and patience of intellectuals gradually disappeared, and she had no energy to manage her appearance and emotions until she finally became a rude, tired and sloppy loser.
Finally, Barbara returned to her writer circle, and this experience was written into a documentary novel by her.
Of course, Barbara can jump out of the quagmire at any time, but it is inevitable for migrant workers who are really in it, even if they recognize the current situation of life.
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The second stage is to make money by sitting on the ground, that is, to make money by selling one's mental work.
To some extent, mental workers are also manual workers. They sell their time and physical strength in exchange for bargaining power and create value for consumers.
The reason why it is called sitting to make money is because some mental work achievements can be copied in large quantities, which can indirectly extend the time for the moneymaker to make money. You don't have to work hard for yourself, you can sit down and have a rest.
For example, a very good teacher is often invited to take demonstration classes all over the country. They all talk about the same thing, but there are a group of freshmen everywhere, and teachers have to repeat the same teaching content hundreds of times a year.
The teacher was so tired that he prepared for the class for a long time and finally decided to record a video of the lecture for sale. He devoted himself to research and teaching, produced more high-quality courses, became more and more famous, and sold more and more videos.
Now, of course, there is no need for video tapes-the Internet has provided a wider channel of communication for mental workers.
A graphic designer can spend twenty hours making a poster for Party A and get a sum of money. You can also use the same time to make a template and send it to the paid website, and each user can share the reward.
If the designer's work is valuable enough, theoretically, the return of the latter scheme is much higher than the former one.
So in an ideal situation, sitting can also make a lot of money.
Unfortunately, copyright protection in China is still in an embarrassing stage, which leads to the proliferation of pirated CDs and pirated books.
For example, volunteers spent three years collecting evidence for Jinxiu Weiyang, which was accused of copying more than 200 works. Finally, only 1 1 plagiarists chose to stand up.
Therefore, the current situation of most mental workers is to copy their own achievements in large quantities, and then put the saved time into the next round of creation, because it is difficult for them to get the due remuneration.
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The third stage is lying and selling scarce resources to make money.
At this stage, we can truly step into the ranks of "making money easily". Because lying down to make money, income basically has nothing to do with work intensity.
Two days ago, Evergrande presented an appointment notice with a monthly salary of 6.5438+0.25 million: Ren Zeping, who just left Founder, joined Evergrande Group with an annual salary of 6.5438+0.5 million.
However, ten million annual salary is not uncommon in the real estate industry executives circle.
In 20 13, Vanke offered Yu Liang, then executive general manager, an annual salary of13.68 million, Xia Haijun, president of Evergrande, an annual salary of 270 million, and the income of senior executives such as Jinke and Jindi also exceeded 7 million.
The company that gives this price no longer pays attention to the execution ability of specific tasks, but more macro things, such as the ability to "organize this bureau" as a boss.
Some people think that "organizing games" is management, and like many skills, it is something that is mastered through learning. This is just the surface.
In fact, in an industry with extremely high entry threshold such as real estate, it is necessary to mobilize the resources of all parties to form a good game, and those who master the resources naturally become the rule makers.
This is not difficult to explain. Many bosses who work hard from the bottom are from sales. Because sales are the direct contact of customers, business resources flow from customers to the company, and the first gate is here.
According to the general company process, receive sales orders and divide the work into other departments to complete them respectively. In other words, a salesman with a lot of business resources does not participate in any work of project implementation, but he can gather contacts and resources at the first pass and recruit another team to start work.
Many bosses who start their own businesses do just that.
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So what resources are scarce? Tell you a story-
In the hit American TV series Game of Thrones, there is a character named Varis.
Varis was a slave when he was young, but later he was free with nothing. He and his friend Illyrio live by stealing. At first, the two men stole the nobles' jewels and property and sold them in the market, but they soon found it difficult to sell them.
So the two men began to plot the division of labor, Varis was in charge of the theft, and Illyrio claimed to the nobles that they could find their lost jewels.
Later, Varis stopped stealing by himself and bought stolen goods from other thieves. Gradually, their business improved. On the one hand, thieves from the whole city-state came to Varis to sell stolen goods; on the other hand, nobles from the whole city-state came to Illyrio to look for stolen jewels.
Realizing the high value and low risk of information, the two made a lot of money. They used the money to teach slave children to read, sneaked into aristocratic castles to peek at their letters, and soon they became the leading intelligence dealers in the whole continent.
Varis's family history just reflects three scarce resources: capital, information and influence.
Capital is the most remarkable resource.
There is a game in Zhihu: suppose there are 100 people, and everyone has 100 yuan. In each round of the game, everyone took out a dollar and gave it to another person at random. Suppose you are 18 years old, and you use the initial capital of 100 yuan to play games once a day until you retire at the age of 65. Such a rule ensures that "the probability of acquiring wealth is random" as much as possible.
The game has been run 17000 times, and the result is still cruel under fair rules.
Capital appreciation is faster than labor appreciation, which is both reasonable and unreasonable: you have worked hard for more than ten years, worked overtime and overworked, and finally earned 50 thousand yuan a month, so you got up the courage to go to the sales office twice a day. As a result, the agent told you that your favorite set rose by 50 thousand a month.
Zhihu replied that Fat Cat said in an article that Hong Kong people called buying a house "getting on the bus" and calling the first property bought by the working class "getting on the bus" was actually a special image-a group of people followed the car. As long as you can jump on the bus, you can sit and lie down in the car, which is faster than the people chasing and running outside.
Information is the most secret resource.
Last time I went to Guangzhou, I passed Shangxiajiu Street, and all the way was a wholesale market for various commodities.
My friend told me exaggeratedly that things here are very cheap. "In the early years, smart businessmen transported things from here to two blocks away, and they could offer twice the price."
But what is valuable is not the transportation labor of two streets, but the demand of mastering "which street lacks what", that is, mastering the nodes of information exchange.
A friend is in the job agency industry. He said that the business process of the job-hunting agency is like this: HR with recruitment indicators pays a certain fee, and the information and job requirements are handed over to the agency. The organization draws all kinds of fresh graduates to find jobs, and provides paid employment information for graduates who have no direct connections with big companies.
In this process, the information asymmetry between recruiters and job seekers gives job seekers opportunities for development. The routines of real estate agents and marriage agencies are the same.
Some people may ask, what money can this intermediary make?
The living conditions of small intermediaries are indeed poor, but don't forget that making money by information, strictly speaking, does not require capital investment, and it is an obvious business with an increasing scale.
The end point of information transaction is information monopoly. How much profit can a near-monopoly information industry bring? Just look at the search engine.
How to judge whether a piece of information is valuable? The easiest way is to see how many people know this information.
People who make a lot of money rely on "information asymmetry", and they dig things that others don't know. And ordinary people start businesses, mostly by "public information", and the information that everyone knows is worthless.
Influence is the least important resource.
At the beginning of the popularity of the Internet, many people thought that the information barrier between people would be broken.
Some industries even go to the edge: as long as you don't go to particularly remote places, you don't need a tour guide now, just search for raiders directly from the Internet.
On the other hand, there are too many things online, but I don't know where to find them. At this time, people who have the ability to attract people's attention have mastered the third core resource: influence.
20 1 1 herbert simon, winner of the nobel prize in economics, also pointed out that whoever grasps the public's attention in the next 30 years will grasp the future wealth.
Advertising is the earliest form of consciously gaining influence. Nowadays, online celebrities can receive tens of thousands of gifts by singing a song at home, which is also the value brought by attention.
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So can poverty be changed? The answer is: yes.
But not only do you have to work harder than ordinary people, but most importantly, you need more luck.
Many articles mention the thinking of the poor, such as saving money wholeheartedly, being afraid of risks, being short-sighted and so on. But these are all reasonable choices made under the established poverty state.
Because I have no money and can't afford to lose, I dare not do things that can't see direct benefits, and I dare not spend money on eating and investing in myself.
In peacetime, slow class mobility is the norm. In other words, class transition is a relay race. If you want to surpass the average person, you must take a steeper shortcut.
You are likely to suffer more failures than ordinary people. But if you are ready to fail, I want to give you two suggestions:
One,? Choose things that have access to core resources or that you may master in the future. I repeat, you can get a lot of capital, information and attention through contacts. You don't have to save small money, you need to make big decisions carefully and spend small money in the most competitive places.
Two? Don't wait until everything is perfect. In the story of The Great Gatsby, Gatsby saved the drunken rich man in the storm and ushered in success. When there is an opportunity, seize it first. Many times the opportunity is just waiting for the "most suitable person", not the best person.
Finally, I will send you a picture. I hope everyone can make their own life plans after seeing the benefits and costs clearly.