When it comes to luxury brands, Chanel definitely has a place, and when it comes to Chanel, people will first think of the classic "double C" logo.

Chanel was founded by coco chanel (formerly known as Gabrielle Bonheur Chanel, Chinese name Gabriel coco chanel) in 19 10.

According to the list of "20 19 Top 50 Most Valuable Clothing Brands in the World" issued by British brand evaluation agency Brand Finance (Brand Finance Apparel 502019). In the luxury category, Chanel ranked eighth with a value of 37 billion US dollars (about 254.5 billion yuan).

It is understood that Chanel's "Double C" was designed by its founder coco chanel on 1925. But it's her nickname. To commemorate her brand, she used two letters and a double C as a symbol.

After a century of baptism, today's "double C" logo is no longer a fashion label, but also a "spiritual symbol" that makes Chanel fans crazy.

However, due to high popularity and high trademark awareness, this well-known brand is particularly vulnerable to being copied.

In order to protect the brand, Chanel not only registered "Double C" related trademarks in many countries, but also launched a series of trademark defense wars around the world.

In 20 14, Chanel launched a large-scale lawsuit against Ai Wu market, suing Shenyang Ai Wu Industrial Co., Ltd. and merchants selling counterfeit Chanel brand goods in Ai Wu market, with the number of merchants reaching 12.

In 20 14, Chanel took a jewelry company to court because she thought that the "double S" trademark applied by a jewelry company was similar to the "double C" trademark, and won the case.

In 20 17, Chanel won a trademark infringement case worth millions of dollars. The company accused about 30 merchants on Amazon, an American e-commerce platform, of selling counterfeit Chanel brand logos. The court ruled that Chanel won the case, and the infringing merchant compensated Chanel for $3 million.