The definition of luxury goods is "a kind of unique, scarce and exotic consumer goods that exceed people's needs for survival and development". Luxury goods mainly include high-end clothing, jewelry, luxury yachts and private jets. It has increased the purchasing power of China consumers in the international market. Up to now, overseas luxury consumption from China has been ranked first in the world. The strong consumption power of Chinese people has doubled the confidence of many international luxury brands in China market, and they have accelerated the opening of new stores, expanded the markets of second-and third-tier cities and seized market share.
China's initial understanding of luxury goods can be traced back to the Ming Dynasty more than 400 years ago. Matteo Ricci and Diego de Pantoja, western missionaries, came to Beijing and presented two chimes to the emperor. China's love for luxury goods began. In the Qing dynasty, because of the enlightenment of the west, the Qing palace department was established.
Extended data:
main feature
The brand charm of luxury brands is rich and luxurious. Luxury comes from the Latin word "Lux". Therefore, luxury goods should be shiny, bright and enjoyable. Luxury goods convey these contents through their brand visual identity system. From a sociological point of view, luxury goods are goods of the aristocratic class.
The products served by luxury brands must be "the most advanced". This "superlative" must be reflected from appearance to quality. Luxury should be visible. It is precisely because people are "obvious" about its luxury that it can bring glory to its owner. Therefore, luxury goods should provide more "visible value"-making people look good. People who buy luxury goods are not pursuing practical value at all, but pursuing the "best" feeling of all mankind. Mercedes-Benz cars are all like this; The same is true of Chanel fashion.