Mid-Autumn Festival is a traditional festival in China, so there should be tradition.
What is the tradition of Mid-Autumn Festival?
The Mid-Autumn Festival originated from the ancient emperors offering sacrifices to the moon, and later developed into a popular folk custom of offering sacrifices to the moon, thus forming the Mid-Autumn Festival.
Therefore, the traditional core of Mid-Autumn Festival is to sacrifice the moon.
Master the traditional core of Mid-Autumn Festival, and you will have culture. Because true tradition is culture in the broadest sense. At the same time, in the specific gift content, we can also put more and more rich cultural content which we usually call narrow sense.
With tradition and culture, uniqueness and novelty are among them.
Now some Mid-Autumn Festival gifts, which are called unique and innovative, are often divorced from the core tradition and culture of the Mid-Autumn Festival, so strictly speaking, they are not Mid-Autumn Festival gifts, but gifts that can be given at any festival.
On the other hand, although moon cakes are only part of the Mid-Autumn Festival tradition, they are still the tradition of the Mid-Autumn Festival. Now, in order to seek new ideas and features, moon cakes have been innovated and turned into ice cream or chocolate called moon cakes, which is a bit like "forgetting your ancestors after many times". Think about it: when eating ice cream, can I feel "sinking back, I suddenly want to go home"? When you eat chocolate under the bright moon, can you have the poetry of "thousands of miles away * * * *"?
Innovation cannot change tradition!
Mid-Autumn Festival gifts also have blessings. Blessing is an important element of festivals in China.
Ancient ancestors offered sacrifices to the moon, that is, they prayed and thanked God for his blessing. Later, the popular activities of offering sacrifices to the moon were also to pray for a better life.
Nowadays, giving mooncakes as gifts in Mid-Autumn Festival has become a kind of helplessness: if you don't send mooncakes, what should you send? As for the symbolic "family reunion" and "full moon and good people" on the mooncake gift box, they are only superficial articles and do not organically combine blessings with the traditional core of Mid-Autumn Festival.
Of course, Mid-Autumn Festival gifts should be delicious. Since it is delicious, it must be delicious. The key now is: you can't eat less moon cakes, but you can't eat more moon cakes. This is a contradiction.
Let's take a look at the combination of "Mid-Autumn Festival traditional cultural gifts" in Han Feng, Hua Qin. First, culture, real culture; The second is new ideas, which make people shine. Absolutely new; Third, holiday wishes, the moon wishes a better tomorrow; The fourth is delicious. Now more and more people don't like moon cakes; The fifth is affordable. Compared with moon cakes, the cost performance is higher.