1. What is the threshold for merchants to participate in Taobao Live Treasure Store?
1, live broadcast features: jewelry, Wan Wen, erhua, fabrics and clothing, tea, fresh food, flower gardening, tableware, tea set, children's clothing, tide play and outdoor sports.
2. The penetration rate of store seeding is high: the penetration rate of store self-seeding >; 30% (i.e. store broadcast GMV/ store GMV>；; 30%), the number of active days of monthly broadcast > 15 days, and the stores broadcast the top merchants of GMV.
3. Five live broadcast forces:
(1) Content power: the visual performance of the picture is clear.
(2) Commodity strength: The commodity has its own characteristics and can provide competitive prices and rights.
(3) Anchor power: The anchor explanation is clear and has a distinct anchor style and personal style.
(4) Service power: The service system before, during and after the live broadcast is perfect.
(5) Fan power: the account has a certain centripetal force of fans, the fans in the station are highly sticky, or there is a certain private domain outside the station.
4. Continuous investment: The live broadcast on Taobao has the will and investment for long-term sustainable operation.
Second, what is the use of panning for gold coins to reward the anchor in Taobao live broadcast room?
1, Taobao Live rewards and praises the popularity of the anchor representing Taobao Live for one month. The popularity of Taobao live broadcast is not only the number of online viewers, but also the number of praises. Zombie fans won't reward and praise. Taobao Live likes and likes show the number of live activities.
2. Rewards and praises of Taobao live broadcast can make the anchor's Taobao live broadcast rank high, so that the more obvious the position displayed on mobile phone Taobao, the more people will be attracted to watch the live broadcast.
3. The more rewards Taobao broadcasts, the more people you like, and the higher the value of Taobao anchors, thus increasing the commission for a live broadcast.
Therefore, the anchor will generally set up a reward tree or several likes to reach several red envelopes to distribute benefits.
The live broadcast anchor of Taobao platform relies on these methods to make money, not on everyone's reward during the live broadcast.
Mainly after receiving the samples sent by Taobao shop merchants; Commission from sales: generally ranging from 20% to 40%; There is also a special fee for the special live broadcast.