Laofengxiang is the only century-old shop in China that has been handed down from a century and a half ago. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store.
Lao Fengxiang, founded in 1848, has been a century-old brand in China's jewelry industry for more than 50 years. Laofengxiang Jewelry Store is the only century-old store in China that has been handed down from a century and a half ago. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store.
Laofengxiang Company has developed into a large-scale jewelry enterprise group integrating science, industry and trade, with more than 20 subsidiaries including Laofengxiang Jewelry Co., Ltd., Laofengxiang Jewelry Research Institute Co., Ltd. and Laofengxiang Diamond Processing Center Co., Ltd., 4 professional branches including jewelry factory, silverware factory, gift factory and profile factory, as well as more than 60 chain jewelry stores, more than 300 specialty stores and 1000.
Lao Fengxiang is "based in Shanghai, radiating the whole country and going to the world". Over the years, Laofengxiang Company has adhered to the road of brand management, and its marketing network has spread all over 27 provinces, municipalities and autonomous regions in China through chain stores, image stores, authorized dealerships, specialty stores and regional agents, among which there are more than 40 chain stores in Shanghai, all over Shanghai. At present, Lao Fengxiang is actively cooperating with international jewelry enterprises.
"There are elites and talented people." As a national brand in China's jewelry industry, Lao Fengxiang has been carefully watered and cultivated by generations of Lao Fengxiang people, forming a rich cultural heritage and talent resources. The company has more than 300 employees 1.300, including more than 300 old, middle-aged and young designers 1.000, and more than 300 skilled craftsmen and technicians who have won the title of China Master of Arts and Crafts and Senior Arts and Crafts. They created the first automatic necklace connecting machine, the first bright plating equipment and the first lost wax casting machine in China, and won more than 70 awards/kloc-0 in major jewelry design and production competitions at home and abroad over the years, enjoying the reputation of "Jewelry Oscar".
In this enterprise where experts gather, dozens of senior talents have become professors in relevant professional colleges, and an educational practice training base has been established in Laofengxiang enterprise, which has trained and exported batches of design and production talents for the arts and crafts industry. In 2004, the Shanghai Economic Commission granted the first batch of licenses to set up the Shanghai original master design studio-Shanghai Laofengxiang Master Design Center. The leading master is China arts and crafts master Zhang Xinyi, and the chief designer is China arts and crafts master Zhang Jingyang, China arts and crafts master Song Jing and Shanghai arts and crafts master Lu Lianlian.
"Old brand, new style, fine workmanship and good reputation" is consumers' understanding of Lao Fengxiang brand. All this comes from Lao Fengxiang's innovative business philosophy, strict quality management system, perfect management standards for silver houses and complete ten characteristic services. The widely circulated "Laofengxiang Jewelry, favored by three generations" reflects consumers' love for this famous jewelry brand.
"Marketing innovation, technological innovation, management innovation and mechanism innovation". Lao Fengxiang inherited and carried forward the excellent tradition and style of enterprise development for a century and a half. On the one hand, he tried to win the trust of consumers with good reputation, exquisite skills, high-quality products and enthusiastic service; On the other hand, actively explore the "three new and one high" road of new materials, new products, new technologies and high added value in the jewelry industry, and achieve a double harvest of business performance and brand building.
Lao Fengxiang "* * creates classics, * * * enjoys quality". As the founder and disseminator of "Shanghai Jewelry", Lao Fengxiang has formed a corporate culture of "sincerity, faithfulness, precision and perfection", and will develop hand in hand with shareholders, customers and employees with the business philosophy of "entering, winning and enjoying" and the development strategy of "being superior, stronger and bigger".
"China Feng Ming, Jinfeng Cheng Xiang". In 2 1 century, Lao Fengxiang will become the main force in Shanghai's tourist souvenir industry with the goal of building the first brand in China's national jewelry industry and taking the 20 10 Shanghai World Expo as an opportunity to develop gifts and tourist souvenirs. Lao Fengxiang is planning grand plans for the future. Laofengxiang people will create tomorrow, future and glory with perseverance and courage.
Laofengxiang
After several years of exploration, Lao Fengxiang gradually formed the following corporate culture:
Destiny: Inheriting and Innovating National Classics and International Fashion Jewelry Products and Culture
Wish the scene: "* * create classics, * * * enjoy quality"
Values: "Sincerity to Faith, Goodness to Beauty"
Honesty-loyal cause, loyal enterprise and loyal customer.
Faith-faith, confidence and credibility
Exquisite-exquisite industry, exquisite art and exquisite products.
Supreme goodness-good deeds, good learning and good people.
Business philosophy: "* * * enter * * * win * * * enjoy"-create value for shareholders * * * for common development, expand the market with customers * * * win-win, share the achievements with employees * * * and repay the society.
Management philosophy: "Innovation Excellence, Synergy and High Efficiency" focuses on the overall development of the enterprise, starts with changing the concept, and actively promotes the construction of corporate culture with the theme of "enhancing confidence, rallying people's hearts, strengthening responsibilities and ensuring benefits";
Advocate learning enterprises and cultivate the same values.
Adhere to science and education to promote enterprises and take scientific and technological innovation as the leading factor.
Relying on scientific management to strengthen the standardized operation of enterprises
Building a harmonious enterprise and implementing the strategy of strengthening the enterprise with talents
Lao Fengxiang's cultural charm and cultural concept inspired employees' creative enthusiasm, and employees of the enterprise integrated their personal values into Lao Fengxiang's development grand plan; Through the implementation of people-oriented management, every employee can develop greater creative enthusiasm in the development of Lao Fengxiang, show their own values, and thus form a corporate culture with values as the core. Laofengxiang products
Lao Fengxiang took the lead in ranking among the "Top 500 Asian Brands" and "Top 0/00 Global Jewelry" in Chinese mainland jewelry industry.
Laofengxiang Gold Jewelry won the title of "China Famous Brand", which is the only China famous brand product in Shanghai jewelry industry.
Lao Fengxiang won the "11th consecutive crown" of Shanghai famous brand products and the "3rd consecutive crown" of Shanghai famous trademark, which is the earliest well-known trademark in China in China's jewelry industry.
Shanghai Laofengxiang Co., Ltd. won the title of national customer satisfaction enterprise for 8 consecutive years, and was shortlisted as one of the top 100 light industries in China and an advanced unit of "service integrity" in Shanghai.
Lao Fengxiang is the first enterprise in the jewelry industry to obtain ISO certification for the whole production and sales process.
Looking forward to your satisfaction ~ ~