PRADA is an Italian luxury brand, founded by Mario Prada in Milan, Italy on 19 13. Miuccia prada's unique talent lies in his unremitting pursuit of new ideas, which combined his curiosity for knowledge with his cultural interest, thus opening up a pioneering road. She can not only predict fashion trends, but also lead them.

Prada provides ready-made clothes, leather goods, shoes, glasses and perfume for men and women, and provides tailor-made services. As of 202 1, Prada official website shows that Prada owns a series of products such as jewelry, clothing accessories, perfume, watches, high heels, sunglasses and handbags.

Designers from different cities around the world are many users of Prada leather goods. Donna karan from new york also carries Prada bags of black nylon cloth series. In the past two years, Prada has also vigorously developed some popular handbags, such as small shopping bags, colorful and easy-to-maintain canvas materials, which has set off another wave of handbag fever.

Prada's design concept

When the luxury decorationism of luxury goods in the next spring and summer threatened again, Prada's design style suddenly changed 180 degrees-returning to a simple and comfortable style.

Since the late 1970s, Miusia has taken over Prada and started to add some fashion designs. Until the end of 1980s, Prada was still an Italian brand specializing in leather goods.

However, in the trend of "advocating minimalism" in the 1990s, Miusia's simple and steady design style became the mainstream of clothing, so Prada's clothing often inspired by "uniforms" became one of the representative symbols of minimalist fashion.

Reference to the above content: Baidu Encyclopedia-Prada