1. Fierce market competition: The jewelry industry is fiercely competitive, and TOUS needs to compete with other international brands to attract consumers' attention.
2. Cultural differences: TOUS is a Spanish brand, and entering other countries' markets may need to adapt to different cultures and consumer preferences.
3. High cost: Jewelry industry is usually a high-cost industry, and TOUS may have to bear higher production and transportation costs.
4. Trade barriers: Some countries may impose trade barriers on imported goods, such as tariffs and quotas, which may adversely affect the export of TOUS.
5. Exchange rate fluctuation: Exchange rate fluctuation may adversely affect TOUS' export income, because it may affect the price and competitiveness of products.